Welcoming a new era of data-driven marketing

Building on its legacy, The Hive Group has undergone an extensive restructuring, leading to the launch of its Tech Hive division. This division is designed to further strengthen The Hive Group’s capabilities by integrating advanced technology and data-driven methodologies into its service offerings. Through this, the Group is identifying more innovative ways to help brands navigate the complexities of the modern marketing landscape.

“We deliver creative solutions inspired by data and use insights from numerous sources. Tech Hive excites us because we now have our own data shop accessible 24/7, allowing us to deliver creative solutions quicker, map out consumer journeys, and ultimately produce high-quality products faster,” says Fiso Tshivhandekano, Managing Director of Idea Hive.

This repositioning reflects the Hive Group’s understanding of the dynamic landscape of marketing, where agencies must continually evolve and embrace innovation. The launch of Tech Hive underscores The Hive Group’s commitment to delivering precise, impactful solutions that drive organisational success.

Read more: https://www.cnbcafrica.com/2024/welcoming-a-new-era-of-data-driven-marketing/