Welcome to the Zonal newsletter
NEWS
Pubs set for a bumper Six Nations
With the Guinness Men's Six Nations Rugby tournament set to kick off this week the latest figures reveal bookings in pubs and bars are up a huge 38% for match times, compared to the comparable period last year.
RECENT INSIGHTS FROM ZONAL
What will customer loyalty look like in 2025??Read more here
Five tips for growing your loyalty scheme with ad-hoc rewards Read more here
RESEARCH
In case you missed it: Our 2024 research roundup
In this review of our 2024 consumer research series, we explore the top factors influencing guest behaviour amidst the cost-of-living crisis, as well as the opportunities, and challenges, these present for hospitality businesses.
CASE STUDY
"Zonal is so easy to use on a day-to-day basis, and the back office platform is really intuitive to use. It actually allows sites to be more independent, and there's other members of the head office team now who can support day-to-day. It's really empowered them to progress their careers."
Andy Griffin , Head of Systems, Roseacre Pub Company LTD