Welcome to WYlights ??
Welcome again to WYlights ?? your insider access to our home of curiosity, a community dedicated to the most complete business communication ecosystem for customer experience, marketing, and digital services in Portugal.
We are creatives, analysts, designers, engineers, developers, researchers, strategists, marketers. We will be talking about Creativity, Design, Technology, Media, and Data and how to develop and grow businesses through digital.
Here, you’ll find the latest news from our ecosystem, insights, thoughtful leadership, articles and tips from WYgroup’s leading experts to spark your curiosity, an inside look at our latest projects, invitations for WYtalks and other upcoming events, and more.
All in all, we are designers of experiences.
Latest News ????
?? WYperformance conducted a neuroscientific study, testing three ads related to the UEFA Euro 2024 Championship and the Portuguese national team ????. The objective was to identify which ones generate the greatest emotional impact and engagement among Portuguese consumers ??. The analyzed ads were: Generali Tranquilidade: “Avan?amos Fortes – Pequenos gestos fazem a diferen?a” ???? Meo: “Filhos do Euro” ????? Sport TV: “Todo o EURO 2024 só na Sport TV” ???? Discover here the study.
?? NERVO continues to lead the dynamism of summer festivals! ??
At Sumol Summer Fest, the brand once again relies on NERVO creativity, a long-standing partner, to attract more festival-goers to its booth and showcase the ongoing rebranding, celebrating the brand's 70th anniversary. Learn more here. ??
In addition to Sumol Summer Fest, NERVO was also present for the second consecutive year at NOS ALIVE’24 with Control Portugal, leveraging the festival atmosphere to strengthen the brand's communication. Alongside activities at the brand's space, NERVO utilized Control Portugal's digital channels and points of sale to maximize the impact of this year's concept. An exclusive contest offered 100 tickets to NOS ALIVE’24, challenging participants to select products that best align with the festival environment. ?? Learn more here.??
?? WYcreative refreshes the summer with the creative development of the Olá Tubs campaign! ???? WYcreative was responsible for the creative development of the new range of Olá Family Ice Creams. With a clear brief to stand out on the shelf, WYcreative focused on three key points: vibrant colors for immediate brand recognition ??, delicious textures with Olá's iconic heart ?? to stimulate the appetite, and visible chunks to highlight the flavor profile ??. The result is three new irresistible packages that shine under the sun and grab attention in less than 2 seconds! ????? Click here to read the full article and cool off with the new Olá ice cream range! ????
?? APETRO has rebranded to EPCOL - Energia em evolu??o with the assistance of White Way ?. EPCOL - Energia em evolu??o represents the Portuguese Companies of Fuels and Lubricants, formerly known as the Portuguese Association of Petroleum Companies.??? The new design and communication aim to reflect a commitment to sustainable energy transition. ?? According to Filipa Montalv?o, Partner at White Way ?, sustainability is a crucial theme, and it has been a pleasure to work creatively on this EPCOL project. ??
?? Bloomcast Consulting produced the podcast "Por Ti" for Zurich Portugal, focusing on the mental well-being of young people ??? Presented by Joana Cruz, over six episodes, important topics are addressed from the perspective of young people, teachers, psychologists, and experts.
Inspired by the success of the "Por ti - Programa de Promo??o de Bem-estar Mental nas Escolas" which has already impacted over 40,000 young people, 3,500 teachers and assistants, and 1,200 families across more than 60 municipalities, the podcast reflects Zurich Portugal's commitment to mental well-being and serves as an example of how effective communication can create positive impact. ?? This program will run until 2026 and aims to reach more Portuguese schools.
Check out the behind-the-scenes and watch the podcast on Zurich's YouTube channel here. ??
?? WYcreative and Habitat Invest? are collaborating on some of the largest residential projects in Portugal. Founded in 2001, Habitat Invest? is a leading player in the Portuguese real estate sector, specializing in investment, development, management, and brokerage, including tourism. Over the past three years, they have partnered with WYcreative in branding and communication. In 2023, they launched significant projects with investments exceeding 650 million euros, encompassing over 1600 residential units, such as AURYA in Loures, The Uppercase in Dafundo, and ROCIO Salema Courtyards in Lisbon, all with full support from WYcreative. According to Sílvia Pais Lopes, the partnership is sustained by Vision, Trust, and Creativity.
?? Standvirtual is guided by WYcreative ! WYcreative has launched a new film for Standvirtual, maintaining the humor to highlight the brand as a car expert ??. This film is part of the "Deixa-te guiar por quem sabe" campaign, launched in 2023, and aims to assist those seeking advice on buying or selling cars ????. The Creative Direction believes the concept has great long-term potential, justifying the continuation of the campaign. The film, inspired by common situations on the road, will be airing in August on TV, radio, digital platforms, and outdoor advertising ??. ?? Watch the campaign video here ??
Thought Leadership??
?? Tiago Varino, Creative Director at WYcreative, wrote in the "Como é Que N?o Me Lembrei Disto?" section of M&P that the campaign "Find Your Greatness" by Wieden+Kennedy Portland for Nike is the one Tiago Varino wishes he had created. "Olhó Picolero," for Solero, is the campaign that WYcreative creative director enjoyed making the most. Explore the full article here ????
?? Jo?o Santos, COO at WYgroup, wrote an article for M&P about retail media is transforming how brands connect with consumers at the point of sale! From in-store ads to online promotions, this powerful tool combines data-driven insights with real-time conversion measurement. ?? Embrace the future of hyper-personalized marketing and see your brand's impact soar!? ???? Read the latest article by Jo?o Santos here.
?? Teresa Geraldo, UX Researcher at Bliss Applications , wrote an opinion piece for Marketeer on mental models, the foundation of rationality. Click here and discover more about this topic ???
And that’s all for this third edition of our WYlights ?? LinkedIn newsletter!
We hope you’ll join us again next month as we continue to bring the latest insights directly to you.?And please, feel free to reach out if you’d like to share any thoughts or recommendations on topics you’d like to see in our next issue!
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