Welcome to the Winter 2024 edition of New England Cyber Defender Magazine

This quarter, we have a number of articles with valuable insights that will keep you building your business. To view the full magazine, click here.

First, Robert Herjavec imparts his “18 Laws Of Success,” touching on themes of resilience, client relationships, and innovative sales strategies.

Geoff Smart provides crucial hiring insights in “5 Tips to Stop Candidates With the Wrong Stuff,” and Mike Michalowicz offers strategies to transform your sales approaches in “Strategies to Help You Stop Selling and Start Serving to Increase Revenue.”

What would happen if your business were to fall prey to a cyberattack tomorrow? It’s a question that underscores the urgency of cybersecurity in our evolving digital world.

Thankfully, now there’s a way to know . . . through penetration testing.

Similar to a “mock” hack, penetration testing is a practice attack that prepares your defenses for the real thing, finding weak points before they become problems.

Penetration testing is vital for businesses to safeguard data and finances, especially in the context of cybersecurity insurance. These tests simulate real-world cyberattacks and systematically look for vulnerabilities that malicious actors might exploit. By identifying weaknesses in the system, businesses can proactively fortify their defenses and reduce the risk of data breaches and financial losses.

For cyber insurance providers, the results of penetration tests serve as a tangible demonstration of a company’s commitment to cybersecurity.

As you read through this month’s articles, don’t wait for the attack but instead proactively start building your fortress today.

On December 7, I presented to 200 MSPs on penetration testing, and I have another speaking engagement on the same coming up this quarter. It’s a hot topic right now, and I’m honored to have been chosen to educate my peers and fellow entrepreneurs on what it means, what it looks like, and how to do it effectively.

Speaking of being honored, I would also like to highlight that I was featured on the cover of a special edition of MSP Success Cybersecurity Magazine that was published in November, with an image of me presenting on the same stage as the Sharks. I am very proud of this. If you are interested in having a copy, please reach out to me and I’ll be glad to give you one.

The last thing I’d like to mention is Small Business Tech Day, which took place on November 16 and was a great success. Thank you to everyone who came on and joined us.

I’ll close with a thank you for reading our magazine, which I’ve designed to educate small and medium-sized businesses on cybersecurity, without the technobabble.

David Javaheri | President & CEO

Direct iT - A Security Company That Does IT.