Welcome to the weekend edition. (#59)
Rodd Chant ????
Creative Director | Founder | Coach | LinkedIn Top Voice Since 2019 | Get in touch about projects via the button below. ?
Here are a few things to browse over a coffee or whichever brew you prefer.
Site back and go for a scroll.
Enjoy.
Rodd
ADVERTISING
Uncommon have taken Quaker Oats to London Fashion Week. And that's something nobody would have expected.
If you want to get attention, don't blend in. And this idea definitely doesn't blend into the fashion landscape.
You can read more about it in an article by LBB Online in the links below.
London Fashion Week got a shock to the system last week - Quaker Oats crashed the scene with a dress made entirely of porridge including oat covered boots. Designed by creative studio Uncommon and worn by TikTok influencer Lily Rose (two million followers), the oat couture fit turned heads and raised eyebrows from those passing by.
Quaker’s bold move pokes fun at conventional 'pretty' fashion taking inspiration from the bizarre, where 'ugly' is often celebrated as avant-garde. From Balenciaga’s trash-bag purses to Crocs on the catwalk, the industry has long embraced the unconventional. Now, Quaker is stirring the pot - quite literally - on what it really means to be fashion-forward.
The dress launches the brand's upcoming ‘Deliciously Ugly’ campaign - visually manifesting its sentiment. Quaker isn’t as beautiful, colourful or trendy as other cereals. But that’s because it’s real food - unfiltered. So just like the fashion industry - a category obsessed with looks - Quaker is proud to say it’s deliciously real, ‘deliciously ugly’. Stay tuned for more to come.
Read more in the links below.
PHOTOGRAPHY
The Underwater Photographer Of The Year Contest has some stunning photography.
The contest is 60 years old, the 2025 edition received 6,750 entries from 30 countries.
You can see more of the work in the links below.
MAGAZINES
I love that print is not dead.
I border on obsessive about magazines, I've been like that since my teen years.
Some of my favourite magazines are.
If you have any favourite magazines, please mention them in the comments.
QUOTE
“Creativity can solve almost any problem.” – George Lois
CREATIVE
IKEA recently served up an idea where they sent out late night texts, between 10 pm to 5 am, 200 people who responded received a free mattress.
Canadian agency Rethink jumped in with a creative response for their client Sleep Country. Touche.
The ball is back in IKEAs side of the court, it would be great if they came back with a creative reply.
COPYWRITING - GREENPORT HARBOR
The art of the headline.
When you have crafted a great headline it can tell the whole story. It is one of the best definitions of brevity in writing.
While many feel AI can take over the role of copywriting, they are sorely mistaken.
Copywriters add the human touch that a machine can't begin to comprehend.
Humans are storytellers and copywriting is the art of telling a story in a way that will engage and connect with an audience...and audience of humans.
Headlines like the one below elicit a smile, well it did for me.
Agency: Carmichael Lynch
Copywriter: Dean Buckhorn
THE WRITE STUFF - COPYWRITING WORKSHOP
I started The Write Stuff to champion the craft of copywriting.
Each group is only ever between 4 to 8 people so as everyone can get my undivided attention.
For more information, there is a link below or simply email [email protected]
PHOTOGRAPHY - FILM
Film photography is alive and well and Lomo have released a portable film developing kit for enthusiasts.
As a fan of both film photography and Lomo I plan to get my hands on one.
PetaPixel published a story about it. Here's a snippet.
Lomography debuted a new compact, hassle-free development tank for 35mm film at CP+ in Yokohama, Japan. The Lomography Lomo Daylight Developing Tank 35mm enables analog photographers to develop their film anytime, anywhere, no darkroom or changing bag required.
The Lomography Lomo Daylight Developing Tank 35mm is an all-in-one film developing system. The cylinder-shaped device can be used even in broad daylight thanks to its light-secure design. The kit includes a 35mm developing tank and reel, a built-in film cutter and loading crank, and a “handy” film retriever.
Read more in the links below.
CREATIVE CAREER THOUGHTS
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GROUP CALLS - COPYWRITING
I'm bringing back my group calls.
The first one is on March 10, 7 pm EST
The past calls proved popular so it's time to bring them back.
Each one will be focused on a particular theme.
The first one will be copywriting. And there's a lot to talk about such as keeping the craft alive and well, finding inspiration and ideas, concerns about AI, and more.
This is how the calls work.
Imagine a vibrant dinner party with me as your host. Feel free to have your beverage of choice on hand - that of course may depend which time zone you're in.
Over 90-minutes I will discuss a particular topic where I'll share my experience and insights and will be asking for feedback and input.
A freeflowing Q&A is woven throughout the conversation.
There'll be a maximum of 10 people.
There are some bonuses.
Get in touch for the price and to grab your seat at the table.
If you're interested, drop me an email - [email protected]
This is all part of my mission to help 1,000 people with their creative careers.
P.S. Future calls will be about Creative Direction, Creative Career Growth and more. I also invite suggestions for call topics.
That's a wrap for this edition.
I hope you found something inspiring or interesting here.
See you in the next edition.
Rodd
#inspiration #creativity #ideas
Portrait Photographer | Visual Storyteller | Director
1 天前Love the Lomo developing system! So cool! And the underwater contest has some incredible images! Thanks again for sharing these!