Welcome to the Week... Will Work for Reviews

When I look at the photo above, I see a team that creates amazing experiences. A chef that works to create dishes that wow customers that they never thought were possible from a prepared meal. I see an individual who is constantly looking to help fellow team members by jumping into a number of roles over a career.?

I see store leaders who are constantly working to engage their team. They want to win and be purposeful in their work, while at the same time delighting customers with incredible hospitality and having fun in their stores and their communities. They get that as leaders they set the weather.

I see an individual who connects with our team and our customers through our social channels in an attempt to emotionally connect and make what we do more than just a meal. Just check out our Instagram!

When I was on vacation for my birthday this year and arrived back at my room at the 丽思卡尔顿 a dessert was waiting for me with a hand-written note that said… “On behalf of the ladies and gentlemen it is our pleasure to welcome you to your home away from home. We hope you have the most delightful stay. Happy Birthday!”?

Was it expensive for them to do, I cannot imagine it was. A dessert with a food cost of likely of $2 - $4 and a handwritten note - but the impact to me was worth much more than that. In terms of how I communicated about the experience... I have not only written a review, but I shared the experience with at least 10 others.

Whether we’re building companies, treating patients, or serving clients, we wake up every day with a singular purpose: to create value. But how do we measure that value? While profits, KPIs, compensation and customer satisfaction scores are all important, there’s something uniquely powerful about reviews.? When we focus on the review—whether it’s a 谷歌 review, a Glassdoor comment, or a simple thank-you note—we’re really focusing on creating exceptional experiences that leave lasting impressions.

The review, in its simplest form, is the most authentic feedback loop. When a customer shares their story, they’re not just helping our small businesses grow—they’re knowledge-sharing with the world. People love to offer advice, to tell their story, and in doing so, they help others make informed decisions. It’s more than just validation; it’s about building a community of trust.

So, how do we encourage this? By being transparent with our customers and reminding them how much their voice matters. Their review doesn’t just reflect their experience—it can shape the experience of others. We can kindly ask for these reviews by letting our customers know the impact they have, and in return, we sharpen our own ability to serve them better.

In many ways, we’re all working for reviews. Whether it’s a Glassdoor rating as an employer or a Yelp review for a product, reviews are a critical mirror reflecting the value we’re creating. At Fitlife Foods , everything we do—our products, the way we execute, and how we serve—is part of this process. It’s not about chasing perfect feedback, but striving every day to lead with positive intent, to help those around us become the best versions of themselves.

This doesn’t mean with our team that we sacrifice accountability for fear of a bad Glassdoor review.?On the contrary, our intent is to build something so valuable, with such integrity, that even when we make tough decisions, the long-term reward is trust and respect.

The journey is in creating value, and the reward is in the reviews that follow both for consumer reviews and reviews as an employer.?So, as we work each day, let’s remember that what we’re really doing is creating experiences that people want to talk about—experiences that make a difference.

Thank you and go feed your journey!

David