Welcome to Week #6 (2025) of the global ID tracker by Roqad
We welcome you back to home of the ID tracker! Below we have the performance charts for universal/alternative/extended IDs from Europe.
Of course you know that there are many super alternative IDs out there, they have different strengths, so we are here to show you the performance numbers that we're seeing in the North American and European bidstreams to help you decide what to add to your identity spine and/or to augment your general wisdom about the landscape.
How to read the charts:
Y axis = [ID NAME] is found on [x]% of bid requests
X axis = week # of 2024
A cheat sheet for some of the ID names:
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CARSTEN FRIEN
COO Slovakia/CEE Growth Lead, GroupM Nexus
1 周Carsten Frien what is causing the growth of ID5 in the last months? Do they have any new approach in terms of implementation on publisher sites or its more connected to higher usage on buy side?