Welcome to Week #31
There are many super alternative IDs out there, so we are here to show you some of the performance numbers that we're seeing in the North American and European bidstreams to help you decide what to add to your identity spine and/or for your general wisdom and edification.
Here is the TL;DR version -- In North America, there was a shift in the 5-10 spots. Pubmatic made a move up to #5 and TransUnion's neustar ID and Comcast's Beeswax ID re-entered the top 10.
How to read the charts:
Y axis = [ID NAME] is found on [x]% of bid requests
X axis = week # of 2024
A cheat sheet for some of the ID names:
Pubcid ID = Prebid
Rubiconproject ID = Magnite
Neustar ID = TransUnion
Adnxs ID = Microsoft Advertising
Beeswax ID = Comcast
Identitylink ID = Liveramp
Krux ID = Salesforce
Smartadserver ID = Equativ
The North America charts
Reach out to Joe Cha Cha if you want to talk IDs and such. Thank you to the usual suspects that make this ID Tracker a possibility: James K. , Micha? Brzozowicz , Bartek Bogacki , Radek Szafranek , Krzysztof S. , Alasdair Cross , Carsten Frien
Marketing Builder | Product Marketing, Lead Generation, Public Relations
7 个月IDs that grew the most last week: Salesforce, Beeswax (Acquired by Comcast), TransUnion, Sovrn, PubMatic, Adobe, AOL, Equativ , Magnite, Quantcast