Welcome to Week #29
There are many great alternative IDs out there, so we are here to show you some of the performance numbers that we're seeing in the North American and Europe bidstreams to help you decide what to add to your identity spine and/or for your general wisdom and edification.
First we'll show the North America charts, then we'll show the Europe charts.
Here is the TL;DR version --
In Europe, the top 10 stayed mostly the same except for Microsoft and NetID switching spots. In the North America top 10, PubMatic, ID5.io, Yahoo, and Prebid.org made some gains.
How to read the charts:
Y axis = [ID NAME] is found on [x]% of bid requests
X axis = week # of 2024
A cheat sheet for some of the ID names:
rubiconproject = Magnite
neustar.biz = TransUnion
adnxs.com = Microsoft
The North America charts
The Europe charts
Reach out to Joe Cha if you want to talk IDs and such. Thank you to the usual suspects: James K. , Micha? Brzozowicz , Bartek Bogacki , Radek Szafranek , et al.
Marketing Director | Product Marketing, Lead Generation, Public Relations
7 个月And these IDs had a good week last week in North America... 33Across Inc., NetID, BritePool | Identity Resolution, Magnite, PubMatic, Yahoo, ID5.io, Lotame, Criteo, Quantcast
Marketing Director | Product Marketing, Lead Generation, Public Relations
7 个月These IDs had a good week last week in Europe.... The Top 10 weekly gain for Europe... PubMatic, Magnite, Zeotap, Quantcast, Invibes Advertising, Lotame, Criteo, Prebid.org, ID5.io, NetID