Welcome to Week #15

Welcome to Week #15

Joe Cha Joe Cha

Joe Cha

Marketing Director

发布日期: 2024年4月23日
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Hello there! Q3 '24 is one week closer, so how fare the various extended/universal IDs in North America and Europe? The Europe charts are displayed first, then followed by North America.

You’ve been asking us to share universal/extended/alt ID insights to help make decisions about your identity infrastructure today and in the future, so that’s exactly what you’ll get in this tracker. It’s a race to replace third-party cookies before Q3 2024. Roqad has a front row seat to the European and North American universal ID landscape (among others), and while we can’t speak for?every?single bid transaction, we have a pretty good view of what is happening.

The Europe Charts

EUROPE: some of the higher volume IDs .01-.20% range
EUROPE: some of the higher volume IDs .20% - 1.2% of bid requests range
EUROPE: some of the higher volume IDs 2% - 14% range
EUROPE: the highest volume IDs 10% - 50% range
Percent of universal/extended IDs in Europe tied to third-party cookies
Percent of ad requests that use ANY of the universal/extended IDs
% of universal/extended IDs tied to AAID and IDFA | Weeks
EUROPE: IDs that grew the most last week


The North America Charts

NORTH AMERICA: higher volume IDs in the .01% - .10% range
NORTH AMERICA: higher volume IDs in the .25% - 2.5% range
NORTH AMERICA: higher volume IDs in the 2% - 5% range
NORTH AMERICA: the highest volume IDs
NORTH AMERICA: IDs that grew the most last week


Muchas gracias to data scientist Micha? Brzozowicz and "Mr. Overqualified" James K. the intern for the ID numbers and charts. Reach out if you have questions about extended IDs, 3PCs, probabilistic identity, etc.
















Universal ID Tracker by Roqad Universal ID Tracker by Roqad

Universal ID Tracker by Roqad

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Albert Thompson

?? CEO of AI-as-a-Service (AIaaS) LLM Deep-Neural Technology Solutions. ??? Host of Digital Data Podcast & IAB Tech Lab Advisor. ?? C-Level Executive specializing in Artificial Intelligence, AdTech, Media & Data.

7 个月

Great work Joe Cha - this is awesome news - keep these postings going.

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