?? Welcome to “Transform Your Business” November 2024 Edition

Are you ready to take the next step in growing your Business sustainably and profitably?

In this newsletter, we’ll share key insights and strategies that Private Health Providers, Laser Eye Surgery, Beauty, and Aesthetics Chains - that help Business Owners/Leaders to elevate their Business, streamline operations, and boost profitability.

This month, we’re diving into how you can work on your Business, not just in or for your business, and set up a framework for consistent growth - that works and lasts.

?? In This Issue:

1. 3 Signs Your Business is Ready for a Growth Strategy
2. Business Success Case Study: Doubling Profits in 6 Months
3. Featured Tip: Simple Steps to Streamline Operations
4. Actionable Steps to Start Today

1?? 3 Signs Your Business is Ready for a Growth Strategy

Running your business demands so much of your time and energy that it’s easy to get caught in the weeds of day-to-day tasks. So, how do you know when it’s time to start focusing on strategic growth? Here are three tell-tale signs that it’s time to scale:

• You’re Overwhelmed by Daily Operations: If you’re handling most of the calls, scheduling, and client management, it's time to establish efficient systems that let your team take ownership of these tasks. Are you and your People on the same page? Are you truly aligned to the SMART needs of the business?
• You Lack Mental Space for Long-Term Vision: When your attention is consumed by immediate concerns, it’s hard to focus on expanding and evolving. You constantly are stretched and have competing priorities that shift daily. A clear growth strategy can change that.
• Revenue Feels Capped: If your Business revenue has plateaued, or you’re working more hours without seeing an increase in profit, then optimised operations and client acquisition strategies could provide the breakthrough.

Pro Tip: If you’re experiencing even one of these signs, consider setting aside just 20 minutes weekly to plan one small, strategic improvement for your clinic.

When is the last time you did that?

2?? Clinic Success Case Study: Doubling Profits in 6 Months

One of our recent clients, the owner of a mid-sized aesthetics chain, reached out when she felt her business had “hit a wall.” She had a solid reputation but was overwhelmed with managing her team, wasn’t attracting the right clients, and felt the business potential was being limited.

Solution: Together, we implemented our 3-Step Clinic Growth Framework. Here’s how each phase worked for her:

• Vision: We redefined the business brand to target high-value clients and set clear financial goals.
• Velocity: We streamlined her scheduling and client acquisition process, focusing on automated marketing efforts to attract clients who aligned with her brand.
• Value: We trained her team to own their roles, creating a more empowered, efficient environment. Conversions soared and diary capacity was utilised.

Results: In just eight months, her clinic’s revenue more than doubled, and she is now working 15 fewer hours per week!

Ready to see these results for your business? Book a free Discovery call to see if this framework fits your goals.

3?? Featured Tip: Simple Steps to Streamline Operations

If you’re would like to improve daily efficiency, here are a few strategies to get you started:

• Automate Scheduling and Client Reminders: Tools like Acuity, now or Calendly streamline scheduling, reducing the back-and-forth and freeing up time for both you and your clients.
• Implement, enhance, or fully utilise your CRM: A CRM tailored to client-based businesses helps track follow-ups, client preferences, and communications, improving both client retention and service quality.
• Set Clear Role Ownership: Empowering your team by clearly defining roles can help reduce micromanagement, giving you time to focus on growth.

These small changes make a big impact on daily operations and set the foundation for more strategic growth.

Actionable Steps You Can Start Today. A Mind-Shift...

Let’s turn insights into action! Here are three steps you can start today to grow your business:

1. Audit Your Time: Track your workweek for one week, noting where you spend the most time. Are there areas you can delegate?
2. Engage with Your Team: Schedule regular meetings to discuss efficiency. What pain points do they experience, and how can you help them work smarter? Are all elements of your business premium? How do you measure efficiency?
3. Define One Growth Goal: Whether it’s to attract five more high-quality clients or improve profit margins by 10%, write down a single, measurable goal to focus on this month.

Ready to Transform Your Business? Let’s Talk.

If you’re ready to stop feeling stuck and start creating the profitable, high-performing business you envision, let’s connect. I’m here to help you reclaim control, increase profitability, and create a business that runs smoothly - so you can work on the business, not just in it.

Click here to schedule your free strategy session or to find out more.

Thank you for joining me in this journey toward building a thriving, profitable Business. I look forward to helping you create lasting, impactful change in your business.

Mark Shortt

Business Coach for Laser Eye Surgery, Beauty, and Aesthetics Clinics

P.S. Want even more tips and insights? Connect with me on LinkedIn for daily posts on clinic growth, profitability, and time management!