Welcome to TPSquared #SquaresOfTheMonth

Check out our highlights of January including a brand refresh, our creative insights into colour psychology, a trusted client testimonial plus learn about the impact we made in the local community in 2024!

Why reporting impact matters at TPSquared.

At TPSquared, we don’t "just" shape brands that businesses are proud of – we are passionate about driving social and environmental impact too.

We believe in doing more than good work and that businesses have a responsibility to create positive change in their communities, industry, and society.

We're proud to share our Impact Report, highlighting the difference we’ve made in 2024. To read our impact report in full, click here.

So why should you consider producing a social impact report?

• Builds stronger relationships: Tracking and sharing impact strengthens connections with the organisations we serve and builds trust.
• Transparency: Demonstrates our commitment to responsible business practices and builds trust with clients, partners, and stakeholders.
• Accountability: Allows us to track progress toward our impact goals and helps refine our approach, set goals, and maximise future efforts.
• Employee engagement: Recognising meaningful work drives motivation and nurtures a culture of giving back.

Are you looking to create real impact with your business? Not sure where to start? We can hep you develop your social impact strategy and communicate it.

Why not start your journey with a free discovery call! Secure your slot today by emailing: [email protected] to find out more. ??

How we shape brands with colours that connect.

Did you know by using colours in the right way, at the right time can effectively increase brand awareness and influence customer behaviour?

Our latest blog looks at the psychological impact of colours in branding and how you can strategically use your palette to shape your audiences perceptions. Read more.

Have you ever reviewed your brand colour palette? Now's your chance!

We're offering businesses a free 30-minute brand colour psychology consultation where we’ll review your current brand colour palette, the emotions it evokes, plus more…

Get in touch with us to start shaping your brand with colours that connect. ??

Is 2025 your year for a brand transformation?

We recently refreshed the brand identity for Access to Business to ensure their identity reflected their reputation as one of the leading charities in Wolverhampton.

Access to Business has been providing professional services supporting local people into employment and self-employment across the city for more than 20 years.

Alongside offering accredited and non-accredited training courses and office services for local businesses. We provided our expert design and brand consultancy services by:

• Updating their brand identity to include a new typeface, a quirky secondary colour palette and a creative chevron to inspire positivity.
• Designing with accessibility principles in mind to promote inclusivity and reflect their values.
• Preserving the charity’s heritage to maintain recognition and connection with their audience.

We will be working with Access to Business to implement their refreshed brand identity over the course of the year. Keep your eyes peeled! ??

Trusted testimonial: WLV Apprenticeships

We pride ourselves on delivering a collaborative approach and customer service that makes people smile. ??

But don’t just take our word for it - Amy Allen, Project Manager of the Apprenticeships Growth Project at the University of Wolverhampton, kindly backs us up!

Last year, we refreshed the brand identity for the Apprenticeships offering at the University and brought it to life with zap stands, fliers, event stands and more (basically, the full works).

Are you ready to give your brand a glow-up this year?

Why not swing by for a cuppa and share your vision? ?? We're based right in the heart of Wombourne, so with easy transport links to the city of Wolverhampton and the wider West Midlands, what's stopping you?

Give us a call on 01902 356280 to find out how we can help shape your brand, and let's get a date in the diary. ???

January sure flew by! We look forward to sharing more insights, news and updates in next month's newsletter.

In the meantime, feel free to to reach out and connect with us!