Welcome to The Thought Leadership Lab
Amber Naslund
Enterprise Sales & Customer Success Leader @ LinkedIn. 20+ year marketer. Writer. Author & Speaker.
I know, I know.
You might read the term "thought leadership" and roll your eyes a bit, especially if you're a marketer or have been steeped in the culture of everyone trying to outwit algorithms with their hot takes, carousels, and pithy "99% of people don't know this secret" posts.
But that's not thought leadership. It really isn't.
Thought leadership, on its own merits, is incredibly powerful for building both personal/individual brands and subject matter expertise as well as fueling the growth of corporate brands through authority, influence and knowledge work.
But 99% of people...sorry. Just kidding.
Jokes aside, doing thought leadership well is the accelerant for long-term growth. In fact, nearly 3/4 of decision makers say that a organizations thought leadership is a more trustworthy basis for assessing capabilities than typical marketing content. But the reality is that far too many companies wrap their thinly-veiled "lead capture" or sales motions in something they call thought leadership but is mostly just product marketing.
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And as individuals, I think we inherently know that we should be using our expertise and knowledge to share it, to help uplevel other people and to make our distinctive mark on our industry, but so much of what passes as "thought leadership" is the same generic best practice advice that's been rinsed and repeated for ages and doesn't do a thing to help elevate either a personal brand or a company brand. It's devoid of personality, voice, or point of view. Some of that is because people don't know where to start, others are because we don't want to put in consistent work, and still more is because we don't know how to walk the Magic Line of personal and professional balance that elevates our reputation without putting it at risk.
We're going to talk about all of that.
Here at the Thought Leadership Lab, we're going to :
If you're interested in all of that, I hope you'll subscribe and bring a few friends along. The vibes are casual but rich with real talk, real world examples, and a couple of decades of building my own platform, creating thought leadership programs with some of the biggest brands in the world, and everything I've learned (and screwed up) along the way.
Looking forward to having you.
Writer | Marketer | Using brand strategy, social media, and content marketing to empower others in their careers
7 个月Love this! So looking forward to reading!
Subscribed! Can't wait.
Keynote Speaker on AI & the Future of Work (Lavin Agency) | Author, Remote, Inc.: How to Thrive at Work...Wherever You Are | Wall Street Journal & Harvard Business Review | alexandrasamuel.com/newsletter
7 个月I love that you are doing this! I’ve been having conversations with people over the past year about how broken “thought leadership” has become. I’m really looking forward to seeing what you turn up.
VP Marketing at SparkToro | I said Zero-Click Content first
7 个月I am so ready for this. Can’t wait to read it!
I help Marketers Grow Revenue & Brands | Finance, Fintech + Payments | Podcast??Host | Board Director
7 个月Excited to read you. I didn't know you could have 2 newsletters on Linkedin. Informative!