Welcome to #TacticalTuesdays

Read Time: 5mins

Welcome to the first edition of Tactical Tuesdays! Each week, I'll break down a specific, actionable strategy to elevate your drone business. Yesterday, I discussed the emerging opportunities in starting a drone consultancy and how it can transform your drone career. Today, we're diving into crafting your first winning offer for your drone consultancy - a step-by-step guide to turning your expertise into a profitable venture.

How to Craft Your First Winning Offer as a Drone Consultant (A Complete?4?Step Guide)

As drone technology uses cases and increased adoption evolves, the demand for skilled drone consultants has never been higher. But how do you, as a budding drone consultant, craft an offer that resonates with your target audience and stands out in this competitive market? Let's dive in.

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PART?1

Start Narrow: Identify?a Specific?Problem

Your journey in drone consultancy begins by recognizing an industry-specific problem that your experience can help solve. These problems are substantial, often complex, and usually represent a significant pain point for businesses.

For instance, you might have expertise in:

• Optimizing Oil and Gas Operations with Drones: A key challenge in the oil and gas sector is using drones for efficient pipeline inspections, leak detections, and maintenance, while ensuring safety and compliance with regulations.
• Enhancing Security Measures with Drones: Security firms face challenges in integrating drones for surveillance and event security, particularly with incorporating them into existing protocols and managing real-time data effectively.

Once you've identified the problem you can help with, based on your past experiences and expertise, the next step?involves?building trust and credibility with your potential client.?

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PART 2

Lead with a Magnet: Solve a 'Narrow' Problem

Before crafting a full offer, start with a lead magnet. This is a valuable, free resource or service that addresses a more specific, 'narrow' aspect of the wider problem. This approach not only provides immediate value to your prospects but also helps in building your authority and trust in the field.

For example:

• If your focus is on agricultural drones, consider a webinar titled “5 Essential Techniques for Precision Crop Monitoring with Drones,” which addresses the specific issue of precision in monitoring.
• For construction drone consultancy, a downloadable?eBook on “Best Practices for Drone-Based Construction Site Surveys” could be highly beneficial.

This lead magnet, by addressing a narrower aspect of the broader challenge, positions you as an expert in that area. It's a first, critical step in solving?a specific problem, but more importantly, it opens the door to a deeper, more comprehensive solution that your consultancy can provide.

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PART?3

Collect Data

An often-overlooked opportunity lies in the discovery calls and meetings with potential clients. These interactions are gold mines for collecting crucial data that can shape your consultancy services.

Let's say you set up a meeting with 10 construction site superintendents. This is your chance to ask targeted questions to understand their specific challenges and needs.

Example Questions and Potential Insights:

1. Usage of Drones:Question: "How frequently are drones currently used in your construction projects?"Possible Responses:Regularly for various tasks: 50%Only for specific purposes: 30%Rarely or considering usage: 20%Insight: This indicates varying levels of drone adoption and potential areas where your consultancy can add value.
2. Primary Challenges:Question: "What are the main challenges you face with drone integration in your construction projects?"Possible Responses:Real-time data analysis and application: 40%Ensuring safety and regulatory compliance: 35%Efficiently managing and processing drone data: 25%Insight: Understanding these challenges helps you tailor your consultancy offerings to address these specific pain points.
3. Value in a Consultancy Service:Open-ended Question: "What is one key aspect you would value the most in a drone consultancy service?"Sample Responses:On-site training and support: 30%Customized workflow integration: 40%Regulatory guidance: 30%Insight: These responses highlight the diverse needs and preferences of your potential clients, guiding you to create a service package that resonates with their specific requirements.

By actively listening and engaging during these meetings, you gain first-hand insights into the real-world challenges and aspirations of your potential clients. This direct feedback is crucial?in shaping a consultancy service that not only meets but exceeds the expectations of your target market.

PART 4

Build Your Offer

Based on the feedback from construction site superintendents, here's a concise breakdown for creating your targeted drone consultancy offer:

• Customer Aspirations: Streamlined, cost-effective, and proven drone solutions for construction efficiency.
• Who, Specifically: Construction professionals, primarily site superintendents, new to drone technology or seeking to enhance their current drone operations.
• Demographic: Those in the early stages of drone adoption or looking to scale their existing drone use, with an emphasis on budget-conscious solutions.
• Solution Style: User-friendly, low-cost, step-by-step guidance for effective drone integration in construction projects.

With this understanding, your offer could be a structured consultancy service focusing on practical drone applications in construction.

Example Offer:

"A Practical Guide to Drone Integration for Construction Professionals. This service is tailored for site superintendents who want a straightforward, cost-effective way to incorporate drones into their workflow. Priced at an accessible rate, this consultancy package includes step-by-step implementation plans, safety compliance strategies, and operational efficiency tips.

With this guide, you'll quickly move from drone basics to advanced applications, optimizing your construction processes and project management. Our approach is all about practical, real-world solutions that fit within your budget and project timelines."

You can now reach out to the individuals who engaged with your lead magnet and survey, offering them this tailored package. If the demand is high enough, you proceed with confidence, knowing you're offering something your audience genuinely wants.

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Congratulations, you've crafted an offer that meets the specific needs of your audience, based on real data and insights.

And that's how you turn insights into action in the world of drone consultancy!

If you're looking to establish your own drone consultancy in 2024, I'll be working with a?small group of drone entrepreneurs?who are ready to package and sell their expertise. When you work 1 on 1 with me, you'll gain:

1. Enhanced Market Presence: Elevate your standing in the drone industry, building your personal branding and making your business the obvious choice for clients.
2. Expertise that Sells:?Package your unique skills and knowledge into a compelling, sellable service that stands out in the market.
3. Scalable Business Growth: Develop a business model that not only works efficiently but also scales with your growing client and email list.
4. Sustainable Client Relationships: Master the art of networking and building lasting relationships with clients, ensuring repeat business and referrals.

If you're ready to transform your drone expertise into a thriving consultancy, book a call with me here. Let's discuss how we can monetize your knowledge and catapult you to success in the drone industry!

Cheers,

Eno

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P.S.?

Whenever you're ready, there are 3 ways I can help you:

• Free Video Training - 'How to Grow Your Drone Business in 2024': Dive into our exclusive 15-min training for drone entrepreneurs. Learn the proven 5-Step Process to get more clients, covering everything from standout branding, lead generation, client trust building, to conversion techniques. This free resource is your gateway to mastering the art of consistent, high-paying client acquisition every quarter.

• LinkedIn Done-For-You Content System: Elevate your LinkedIn presence with the system that's proven effective in my journey to over 5k followers and counting. We'll optimize your profile, create professional banners, and assign a social media expert to manage your posts, transforming your LinkedIn into an automatic lead magnet.
• Drone Business Masterminds: Since 2021, I've coached over 60 drone entrepreneurs, helping them to develop winning strategies, enhance operational efficiency, and achieve significant growth in their businesses. Join this elite group and receive personalized guidance to propel your drone business to the next level.