Welcome to Soaring Above Search.

This newsletter has one intention → to help your business’ growth.

Every week I’ll send you a newsletter packed with value.

I’ll share ideas, insights, inspiration, stories, strategies and new updates.?

It won’t just be about strategic SEO; it’ll detail practical methods that effectively build your business’ online authority and improve your visibility in SERPs, LLMs, etc.

I’m creating this newsletter as one I’d want to receive and read myself.?

In all phases of business growth and the SEO journey.

Running an agency that was awarded Semrush’s agency of the year and has maintained an average of 300% ROI for our clients, I’d like to think I can share a thing or two about simplified SEO and business growth.

Why am I starting Soaring Above Search?

I started out in SEO 10 years ago with very limited resources on hand.

• LinkedIn was your CV, profiles were empty and impersonal
• Mostly black-hat strategies, preaching or upselling of bad practices?
• Lack of courses, blueprints or regular newsletters to adequately inform

It was a very different game.

I navigated SEO with my best mate and mentor, Harry.?

Through the challenges.

Through the changes.

Through the BS.

I learnt everything I know today from firsthand experience.

Our agency has been recognized as Best Global Agency at the Global Search Awards, twice as Semrush's Best Marketing Agency, and three times as Best SEO Agency in the APAC Search Awards.

All these lessons (and more) will be jam-packed into this newsletter.

How much time I would’ve saved, and growth I would’ve fast-tracked, if I was able to benefit from resources that provide the formulas, knowledge and experience to understand SEO.

What can you expect?

Although this newsletter will be about growth in all forms, we can get more specific.

Soaring Above Search will be grounded in SEO expertise.

It’ll show you scalable processes and AI-driven techniques.

These will demonstrate how to consistently rank.

In traditional SERPs as well as new-age LLMs and social media platforms.

1. SEO tactics tailored for long-term results
2. Ways to enhance business efforts with AI tools
3. Innovations happening in new search models (LLMs)
4. Proven strategies for establishing authority in your niche
5. Case studies, actionable insights and regular SEO updates

Why is this important for your business?

1. Strong foundations for business longevity

• Choose a reliable CMS?
• Apply SEO best practices?

You’ll prevent costly fixes down the line as well as support your long-term search.

2. Visibility through targeted content?

• Develop topical authority in your chosen niche
• Cover all potential questions about your services
• Create content addressing audience FAQs, challenges, etc
• Use AI and SEO tools to identify content gaps and roadmaps

3. To build a strong brand presence?

• Invest in Digital PR to generate strong mentions and quality backlinks
• These will build your authority and enhance online reputation

4. Save yourself on resources whilst driving results

• Understand SEO tools that fit specific tasks
• Content generation, link building, keyword research, etc.
• Integrate tools into your workflow for productivity and efficiency

5. Importance of SEO

• Spread easy-to-digest knowledge of SEO
• Educate on the benefits of SEO for clients and stakeholders
• Avoid overly technical jargon and complicated language
• Present data to highlight measurable wins and ROI

What’s next?

Are you an agency owner, SEO professional, digital marketer or complete newbie looking to drive your own version of success? Has this email resonated with you already?

Then this newsletter is meant for you. So stick around!

Every week, I’ll share insights to help you build authority and drive better search results.

It’s a resource created through my experience and knowledge, for your business’ growth.

You don’t have to start from ground 0. The advice is in front of you.

After more??

Check out my website or the StudioHawk blog for all your SEO know-hows.?

Know someone who could also benefit? Forward this email their way.

Happy to have you here and I’ll see you next week!