Welcome To The Seyola.

IMPORTANT: this is an old article that is what Seyola once was supposed to be. Major pivot has been done since then. But I don't want to delete this as it's documentation of the process and where we have come.

Dear Members. I would like to update you with the latest developments regarding the ecosystem design, our metaverse.

In the last issue of the “The Seyola Newsletter”, I explained the grand vision I have for Seyola (click?here?to read it you haven’t). Now, I want to talk about the Seyola metaverse in more details. My objective in this issue is for you to understand how you fit within the Seyola ecosystem and how you can effectively navigate through it. I will also mention some business updates we have since last issue.?

Seyola’s Grand Vision & Plan Summary

I am 100% confident that we are building and laying the foundations of something BIG here. And this is why I am fully committed to building Seyola as my personal lifelong mission. In the last issue, I stated how early we are in the Web3.0 space along with the number and size of upcoming opportunities that are and going to be presented (trillions-of-dollars-worth opportunities). We see this as a window for value-creation which we aim to capture in a scaled manner. The entire vision of Seyola revolves around providing high and sustainable long-term value through the community by networking, building, and being resourceful. By bringing elite & passionate builders together within the right framework, we will be ready to capture these value-creation opportunities in order to be well-positioned for the next wave of adoption in the coming years.

Note: whenever I write building, I mean building projects, business, and even wealth (financial).

I also stressed about what I don’t want Seyola to be. We will not be following the metagame for reasons such as it being unsustainable and attracting the wrong people within the ecosystem (i.e., flippers and people who aren’t loyal to Seyola). Simply put, we won’t be giving out free money in the aim of manipulating “perceived” supply & demand for simply just existing. We understand that this might disappoint people who are after short-term gains as they see other projects dropping free stuff while we don’t. But with such a grand vision I have for Seyola, it would be unjust if I focus on the short-term to steer the future of Seyola.

The approach I have taken so far to build Seyola is very different from what is currently done in crypto projects and businesses. Ill share two examples about this to make what I mean clear. The approach we have taken for community building is to be selective about who enters (exclusivity-driven) rather than have a big audience with the aim of increasing probabilities of selling out our tokens/NFTs (greed-driven). The second example is our approach to raise awareness about Seyola, we have decided to do that through delivering and showing results (current value) rather than hype, narrative, and future promises (future value). How we ended up with such an approach comes down to two fundamental points which are: 1) the foundational values & principles of the Seyola’s culture and 2) building from a place of wealth (financially and time) rather than survival. This is a very important topic which I will definitely cover in future issues. But to keep it short, our approach, so far, has put us in a very unique position for innovating and delivering our value proposition effectively & sustainably where we are ready to dominate and not compete.?

All this was covered in full details in the last issue (click?here to read it). Enough travelling back into the past, it is time to go into the future.

Welcome To the Seyola Metaverse.

It is clear that the term “Metaverse” is the tag line of 2022 similar to how “NFT” was of 2021 in the crypto space. To feed my curiosity at the time, I wanted to find out how businesses define the “Metaverse” (this includes big “metaverse” companies), I have concluded with the fact that everyone has their own special definition of what the “Metaverse” is and what it is supposed to be. Thus, I would like to share my attempt on defining the “Metaverse” before I continue in order for us to be on the same page. This definition made the most sense to me and I decided to stick with it.

Let me start with what the “Metaverse” is not. It is not a single piece of technology, it is not a destination, it is not somewhere you enter with a Virtual Reality (VR) or Augmented Reality (AR) headset/gear, it is not something created by Mark Zuckerberg or Bill Gates to control humanity, it is not “Decentraland” or “Sandbox”, and it is not “Otherside” by Yuga Labs (creators of the Bored Ape Yacht Club). These are a few of many common misconceptions I have heard about the “Metaverse”. What is the “Metaverse” then …?

In simple terms, the “Metaverse” is the ever-evolving convergence between the physical and digital worlds which comes closer to realization every time we replace a physical element with its digital equivalent. I like to call it “The Great Physical-Digital (Phygital) Convergence”. The core of the “Metaverse” is the individuals who are interconnected with Web3.0 technologies such as AR, VR, blockchain, 5G, edge computing, and artificial intelligence. These technologies fill the gap between both the physical and digital worlds (the convergence) and collectively introduce “decentralization”. Similar to the internet, Web2.0, the “Metaverse” is boundless and unownable which grows by and feeds on the contribution of individuals through joint value-creation ventures. For businesses, this means that it is the next generation of user engagement/journey where the consumer becomes an integral part of the brand rather than a target for marketing (owners not customers). Many companies such as Roblox, Fortnite, and Meta label themselves as “Metaverse” platforms. However, given our definition, this is incorrect as they miss the decentralization element (governance & ownership rights) and would better be labeled as “centralized virtual platforms/worlds”.

My view is that we are already in the “Metaverse” given how connected we are in the digital world (i.e., social media or video games), how much we value digital items (i.e., the blue verification tick, followers, or in-game items), and how we favor digital experiences over physical ones. In other words, the increasing importance of our digital identity, perceived value of digital items, and immersiveness in digital experiences is not something that just started happening anywhere between 2020 and 2022. This “phygital” interlink has begun since the birth of the internet and has been evolving ever since. It is just that recent events (i.e., the pandemic, work-from-home, and lockdown) have accelerated the “phygital” convergence by forcing mass-adoption and innovation leading to a more accessible and convenient digital world. It also increased the individual’s need for more control over digital elements such as ownership rights and governance rights. And this resulted in popularizing the term “Metaverse”.

Note that after this definition, I will be using the terms “Metaverse” and “Ecosystem” interchangeably as its more convenient and helps avoid repetition. Also, by “ecosystem”, I mean a decentralized one.

Now that you know our definition of the “Metaverse”, we can discuss the Seyola metaverse.

The Seyola metaverse is an ecosystem for entrepreneurs and investors optimized for networking, building, and disruption by providing the infrastructure and all the resources required. It is a place for passionate builders to come together and utilize the ecosystem to either build their own projects (external) or Seyola’s ecosystem projects (internal) with the common goal of value-creation. This value is then shared among the members enhancing the community and ecosystem. Think of it as a network of channels that flow value to multiple destination. The more channels we add to the network, the bigger the value we can provide to more destinations. This ecosystem is designed to attract the brightest minds, elites, and experts in the business, finance ,and education worlds and bring them together.?This is essentially how we plan to build at scale and grow exponentially.

The aim is to put what founders, entrepreneurs, and investor are building in Web3.0 on steroids by utilizing the power of the Seyola metaverse.

The ecosystem has been dissected into multiple sub-systems which we refer to as “Seyola’s Ecosystem Building Blocks”. These blocks are part of the modular framework we have developed for Web3.0 ecosystem-building in order to be used by both the external and internal projects in the future. I will definitely share the details in the coming issues. But here, I want to discuss the projects and incentivization blocks as they are most relevant given where we are at.

The Projects Block

As you know by now, we are building and we are building at scale. Hence, it is crucial to have a framework in order to structure how we can build collectively and effectively during the next few years. This is important for maximizing Seyola’s ecosystem value-creation output. This block is responsible for exactly that by setting some ground rules for co-building, fund allocation, resource management, and operations of the projects.

The Seyola ecosystem will be incubating two types of projects: internal and external projects. The internal projects are the projects built for the members of the Seyola ecosystem with the aim of enhancing the community. Individuals can apply to build internal projects where a selected team will be voting on the approval/disapproval through a Decentralized Autonomous Organization (DAO), depending on how the project serves the members and the ecosystem. The requirements of the internal projects are that it should run on Seyola’s native token and enhance the member’s overall experience. The builders of internal projects will receive long-term financial compensations for their contribution to the ecosystem. For example, if a member decides to build an NFT marketplace, he/she will be receiving a percentage of all the sales in the future. Also, they will receive all the support (financial and expertise) they need to make it work.

There are thousands of projects that can be built for the Seyola ecosystem such as a tokenized asset marketplace, algorithmic trading bot, blockchain-based hedge fund, online certification systems, NFT whale tracker, and anything that enhances building and networking. Some of which we are currently working on. But what is the point of the internal projects if members don’t leverage them to build their own projects? This brings me to the second project type which is the external projects. These are the personal projects which members want to build and also are the right reason for joining the Seyola metaverse. Let me give you an example, an individual is passionate about climate change and wants to disrupt how clean-energy is traded. The person then decides to build a decentralized solar-energy marketplace. He/she then finds out what we are building at Seyola and how much they can gain from our resources, community, and network. He/she then decides to join thinking that “with Seyola behind me, I can get the right knowledge, funds, network, and support I need to build my one-billion-dollar marketplace”. This shows that individuals will be joining and investing in Seyola not to get free drops to dump on other people but because it makes them money and brings their dreams to reality. This also shows that we are not building useless or low-impact utility to reflect tiny pumps in the floor price but actually to massively pump the quality of building in the community.

The Incentivization Block

Now this is the interesting part, this block goes hand-in-hand with the projects block. In fact, all blocks are interconnected in some way or another. The main objective of this block is to bring to the life the following statement: “the community and builder benefit from the value the community creates and are rewarded financially the more projects they build and value they create”.?This will be a continuous loop which will be powered by incentivization schemes along with Seyola’s tokenomics (details about this will be shared when we talk about the tokenomics block). As I have mentioned, the value proposition of this ecosystem is to scale how we build, network, and disrupt. Hence, such behaviors should be incentivized and reinforced because, in complete transparency and honesty, humans won’t just follow the culture of sharing, helping, and co-building if they are not rewarded (incentivized) to do so. This is just how humans are and part of human nature. To address this, we introduced an internal economy (the tokenomics) in the Seyola metaverse for culture reinforcement. This includes the Seyola native token along with the economics behind it (staking, burn mechanism, model, distribution and allocation). I will talk more about this and maybe release a whitepaper explaining the tokenomics block in full details.??

How & When To Get Involved With Seyola.

This section is very important for understanding where we currently are in the grand scheme of things if you are thinking about when would be the right time for you to be involved.

As of now, we are in the process of doing a complete restructure of the ecosystem.?We have been operating for the last 7-months as a subscription-based service platform where we provide weekly educational content along with market analysis about how to trade and invest in the financial markets. This will be on-going and is now part of the internal projects block called “Knowledge Database & Market Analysis”. The next step is to expand to other topics for the knowledge database as we are done with the crypto-focused trading/investing knowledge. Examples of what is next in this internal project are: blockchain technologies, business development, Web3.0 knowledge, real-estate investing, and wealth psychology. So, if you serious about trading/investing in the financial markets, I promise you that you won’t find a better system for mastering it anywhere (other topics as well). As for the market analysis, we will be expanding to other asset classes based on what we cover with the educational content. Note that this will not stop at any point within the ecosystem as knowledge and analysis are one of the key pillars for building. Also, I want to see the Seyola community members generating high-quality content/analysis and contributing to the knowledge database further down the line. This is also where the incentivization schemes will come into play. We are following a 3-stage process to introduce this decentralization aspect. To keep it simple terms, the way we are approaching this is by starting from Web2.0, moving through Web2.5, to finally end up in Web3.0 with key milestones at each stage.

The only way to access the full ecosystem right now is by subscribing on our?educational website. You will have access to the private community of members along with the knowledge data and market analysis database which is updated weekly. We will be removing the subscription-model and token-gating the ecosystem (full lifetime access for Seyola NFT holders) as soon as the NFT is ready (more on this in a bit). Nevertheless, we are operating with Web3.0 values and principles using a Web2.0 model until we make the full transition through Web2.5. We will announce exactly when we will token-gate once we have more progress on the development of the NFT design. Also, you can enter and have access to the private community without subscribing by either becoming a contributor or if you are a serious builder (trader, investor, entrepreneur). Click?here?to apply for access to the Seyola community.

All the revenue generated from the subscription is currently in the Seyola treasury. As you know by now, value-creation is top-priority here and I have big plans for what I want to do with the funds. A portion of it will go to cover the operational expenses (website, domain, video-hosting, etc.), the other portion will be for everyone who subscribes while we transition through the Web2.5 phase. I will not disclose what exactly I will do with the second part of the funds as it might attract the wrong people within the ecosystem, and I don’t want that.?But I promise you it will be the true definition of giving-back and has never been done in the business world. Two hints: remember that building is what we are good at and the number of months subscribed will have an effect on the benefits you will get.

We are currently working on the NFT design and our artist is busy being creative. By NFT design, I mean the design of important metrics of the NFT (supply, price, batches, drops, utility) to preserve the exclusivity and eliminate flippers.

The Seyola marketplace is another internal project we are very keen on developing to give our members the ability to immediately execute all the knowledge and alpha they obtain within the ecosystem. This is where the core of the great “phygital” convergence lies. We want it to be a one-stop shop for anyone who wants to build & manage his/her investment portfolio and also track all the analytics related to it. For example, imagine you are holding a portfolio of digital assets and based on this week’s Seyola market analysis, you find out we are likely to be entering a bear market in the next month. With this marketplace, you can easily hedge the fiat-value of your digital assets by “instantly” diversifying into other tangible assets such as real-estate or gold just by swapping them into asset-backed tokens. There has been very good progress in the last two weeks. We have been exploring local (UAE) and global partnership in order to bring all elements together (legal, technology, asset acquisition, etc.). Stay tuned to be updated on this front. Note that even though it’s an internal project, this marketplace will be open for the public to tokenize and buy/sell physical and digital assets for reasons such as the requirement of high demand/supply (liquidity). However, Seyola NFT holders will have a benefit even within the marketplace (i.e., less fees).

And finally, the Seyola fund. I will keep this one short even though it excites me the most. The Seyola fund is basically a combination between blockchain technology and a hedge fund. This fund will hold both physical and digital assets. Seyola NFT holders will have fractional ownership in this fund where they will be receiving payouts depending on the fund’s performance.

Much more is going on right now but I don’t want this issue to be longer than it already is. If you are interested, everything is shared within the ecosystem with the members and even in the public announcement section on Discord (here?is the invite link).

Concluding Notes

I am excited to how we will collectively build and dominate this space. Things are slowly coming together with the right foundations (values and principles) to maximize building and value creation. And the beauty of all this is that it is done for the community by the community. I will be sharing more details about everything I mentioned here as we progress. Until then, full-force building mode!

Adham Alkhaja