Welcome to the seventh edition of the newsletter
Brand is having its moment in B2B. You've likely noticed the conversations intensifying—on LinkedIn, in reports, and even within your own teams—about how brand is now a top priority. But while more B2B leaders are warming to the idea, the reality is that many still misunderstand what brand really is, how to harness it effectively, and, more importantly, how to make it work beyond the usual corporate communications or logo?redesigns.
In this month's issue, we take a closer look at why brand matters more than ever in B2B and why it’s not as simple as some might think. We explore the 95:5 rule, which explains why your brand needs to resonate with the 95% of your audience who aren't ready to buy yet, as well as how the Not-so-B2B Growth Engine can connect brand directly with demand generation efforts to deliver real, measurable?results.?
Brand in B2B: Why it’s essential, misunderstood, and mishandled
In the B2B world, many companies overlook the true power of brand, seeing it as little more than a logo or catchy tagline. But successful B2B branding goes much deeper, shaping trust, recognition, and lasting relationships in a space with extended buying cycles. In our latest article, we dive into why brand matters more than ever in B2B, why companies often get it wrong, and how to build a brand that truly delivers?results.
Ready to evolve your brand?strategy?
Five ways to approach brand differently in B2B
In this month’s spotlight, we explored why brand is essential for B2B and how it can fall short when mishandled. Read our five key suggestions for how B2B businesses should approach brand?differently.
Brand has never been so important in B2B marketing
A new study by Dentsu reveals that brand has never been more important in B2B marketing, overtaking lead generation as a top priority. The report highlights a significant shift in strategy, with brand awareness and top-of-funnel performance now seen as critical to future growth. However, a disconnect exists between marketers and buyers, with many buyers feeling that B2B brands are failing to stand out. Thought leadership and trustworthiness are becoming essential drivers, presenting a major opportunity for brands that get it?right.
领英推荐
Top 10 things we heard at DRIVE by Exit Five
It’s rare to leave a B2B marketing event truly energized, but Drive by Exit Five was an exception. MOI’s Liz Wood, ?VP of GTM and Demand, and Glenn Landauer, VP Growth Marketing came back from Vermont with new insights and key takeaways that are set to redefine the rest of?2024.
Ready for some fresh not-so-B2B?inspiration?
Market Pulse
What does “brand building” currently look like in your B2B organisation? Let us know your biggest challenges by answering these four quick questions—don’t worry, you can keep your answers short and?sweet!
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