Welcome to the September 2024 edition of B2B Marketing Bytes
Standing out from your competition is essential for the success of any business.?
One effective way to differentiate your brand and in turn to attract clients is by defining a Unique Selling Proposition (USP).Competitive analysis ensures that your USP truly sets you apart.
Read my blog to discover how to identify, refine, differentiate and implement your USP - Understanding your position: Using competitive analysis to define your unique selling proposition
Alongside Fractional CMOs, Agile marketing teams have gained traction as a dynamic approach to organising and carrying out a variety of marketing activities.?
Fractional Marketing Directors are experienced professionals offering part-time or project-based services and provide strategic marketing expertise without the commitment of a full-time hire.
Read more about the future of marketing leadership for your business in my blog post - The future of marketing leadership: Fractional CMOs and Agile marketing teams
Marketing for a law firm isn't quite as easy as it may seem to be on the outside. In fact, it is something that has to be a blend of professionalism, trust-building and ?engagement with your target community.?
Legal marketing needs to be seen as so much more than just promoting services. Think about it as making and maintaining connections, sharing knowledge and making a positive impact for your potential clients.
Read more tips on how to navigate your law firm marketing in my full blog - Navigating legal marketing: Building relationships and sharing knowledge
Ready to make your first marketing hire??
As you embark on this exciting journey, it’s essential to consider several key factors. By focusing on these factors, you'll find the perfect candidate to drive your marketing efforts forward.
I've compiled the top five considerations to keep in mind when hiring for your first marketing role. Read the blog post here - Hiring for your first marketing role: 5 Key Considerations
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