Welcome to SEI Newsletter 016

This can be a touchy subject…especially in challenging what “salespeople” think their job is, and what the standard sales playbook is that seems to be passed down from sales team generations, across the country.

Most of what I see salespeople doing – as that standard sales playbook – is ineffective.

It’s self-centered and/or lazy. It’s about presenting for presenting’s sake. It’s about talking for talking’s sake.

It’s about the salesperson being the hero of the story.

But potential customers don’t want any of that.

They want THEIR ideal sales process.

This week we have articles to help you understand what that ideal sales process is, how to build it, and how to manage it.

Selling Effectiveness

All that matters is the Sales Experience.

And not the one that you think it should be. Not your ideal demo, presentation, or scripting.

Not how you were taught to sell.

Not what you assume people want (concepts like ‘people like to be sold to’ is wrong and outdated).

But what the potential customer wants and needs. What they are expecting. What they will and won’t tolerate.

Read more [https://go.sellingeffectiveness.com/10.7.LI.AM]

Leadership Effectiveness

If all that matters is the Sales Experience (https://go.sellingeffectiveness.com/10.7.LI.AM), then what is your part in ensuring that happens?

Where are you complicit in letting your salespeople sell in whatever way they think is best?

Where are you thinking or saying, “They are salespeople, they know how to sell”?

Read more [https://go.sellingeffectiveness.com/10.8.LI.AM]

Sales Operation Effectiveness

How does one build the Ideal Sales Experience?

First, you must understand what makes it ideal.

It’s ideal from the potential customer’s perspective. It’s what moves them through a process they hope for from a company and a sales professional. It is all about them – understanding their current situation and where they would rather be instead. In whatever way you can help facilitate that.

Read more [https://go.sellingeffectiveness.com/10.9.LI.AM]

To your success,

Jason Cutter

CEO/Founder

Selling Effectiveness Institute

PS. Just remember something I speak about constantly – that for a potential customer to buy from you they must accept the risk of change (buying something new = change). So as a salesperson you expect your prospects to change. Are you open to the same things, to succeed? Or are you a professional hypocrite?