??Welcome To Pitbull Stadium: Weekend Links 8/9/24

Each weekend, Context Collapse on Substack offers links for the worlds of PR, marketing, advertising, and journalism.

Here in Context Collapse HQ in the beautiful northwestern suburbs of Chicago where the Italian beef and John Hughes homes run wild and free, things are running wild and free. I found out this week that my 5-year-old has been creating a “secret kitchen” in the basement where he’s been stockpiling chocolates and potato chips from the actual kitchen cabinet. The temperature has dropped from 90 degrees Farenheit to a balmy mid-day 74 because, y’know, Chicago summer makes no sense. So be it!

Anyway, on to the links. Glad to have you here.

-Neal

Mr. Worldwide Buys Naming Rights To College Football Stadium:

International recording artist Pitbull has purchased the naming rights to Florida International's football stadium, it was announced Tuesday.

[Pete Thamel/ESPN]

News-y Things:

• Costco is leaning into its Netflix-style membership crackdown [Dominick Reuter/Business Insider]
• Reddit CEO reveals plans to paywall “new types of subreddits” [Anurag Singh/Dexerto]
• Facebook will let creators remove account warnings if they complete ‘educational training’ [Karissa Bell/Engadget]
• TikTok partners with Warner Bros. to become a discovery engine for TV and movies [Lauren Forristal/TechCrunch]
• United Airlines is sunsetting the print component of its magazine Hemispheres [Cale Guthrie Weissman/Modern Retail]

Work-y Things:

• Thought leaders flock to social media as opinion sections shutter [Eleanor Hawkins/Axios]
• A CMO tried Google's AI tools and stopped using many of them [Alistair Barr/Business Insider]
• M13’s RocketGuide to Early Stage PR [W. Christine Choi/M13]
• Why are so many car YouTubers quitting? [Tim Stevens/The Verge]

Break-y Things:

• Sega Jet Rocket: The trailblazing '70s arcade game with no computer or screen [Ben Coxworth/New Atlas]

About the author: Neal Ungerleider runs Chicago-based boutique comms strategy firm Ungerleider Works, which has developed strategy and content for clients including Google, SAP, and T-Mobile.