Welcome to our Monthly Newsletter for September 2024

Welcome to the September edition of The Design Brief!

As we transition to spring, we're excited to share new promotional product ideas and trends. This month's issue is full of ideas for your next campaign, from new eco-friendly and innovative items to creative ways to make your brand stand out.

This edition will also walk you through how custom merchandise can drive engagement at spring events and outdoor promotions. Plus, you won’t want to miss our preview of the must-have items for spring.

Read on to find out what we, at Over the Top Promotions, have in store for you this month!

Our Hottest New Products in September

Discover Over The Top Promotions' September 2024 new products!

From stylish items like the Swiss Peak Urban Hoodie to eco-friendly innovations like the Ocean Bottle Vacuum Bottle, this collection has the newest and best in eco-friendly and practical promotional products. These new items are made to make a lasting impression on your brand, whether you're looking for high-end gifts, cool gadgets, or trendy apparel.

Explore fresh ideas for corporate gifting and marketing, and boost your brand presence with our new and high-quality promotional products.

Explore more new products here.

What's new in Over the Top Promotions?

Stand Out This Spring with Fresh, Sustainable Promotional Products

Spring is the perfect time to refresh your brand’s marketing with sustainable, customisable promotional products. Consumers are increasingly eco-conscious, and offering environmentally friendly items helps align your brand with their values.

At Over the Top Promotions, we’ve curated five premium sustainable products to help your brand stand out.

1. Eco-Friendly Drink Bottles: These reusable bottles reduce plastic waste and can be customised with your logo.
2. Eco-friendly Notebooks and Pens: Seed paper notebooks allow customers to jot down notes and later plant the paper to grow wildflowers.
3. Organic Cotton Tote Bags: Durable and versatile, these totes are a sustainable alternative to plastic bags.
4. Bamboo Tech Gadgets: Sleek phone stands and wireless chargers made from bamboo offer a modern, eco-friendly option.
5. Recycled PET Bags: Apparel made from recycled bottles promotes sustainability while providing comfort and style.

By choosing sustainable products, you not only contribute to a greener future but also enhance your brand’s image. Embrace this season of spring with eco-friendly options that resonate with today’s environmentally-conscious consumers.

Read more here.

The Psychology of Spring Colors and Their Effect on Consumer Behavior

Spring colors play a powerful role in shaping consumer behavior, making them ideal for brands looking to stand out. Colors affect emotions and decisions, with studies showing that 90% of snap judgments are based on color alone. Spring colors, associated with renewal and positivity, evoke feelings of happiness and freshness, enhancing the appeal of seasonal marketing campaigns.

Each spring color triggers unique responses.

• Green symbolises growth and calmness, ideal for sustainable brands.
• Yellow, vibrant and cheerful, stimulates mental activity and encourages impulse purchases.
• Brown represents stability and comfort, while pink conveys love and care, making it suitable for personal care products.
• Blue builds trust and calmness, red evokes passion and urgency.
• Purple symbolises luxury and creativity.
• Orange sparks enthusiasm and engagement.

Selecting the right colors for your brand goes beyond aesthetics. It requires a strategic alignment with your brand's values and the emotions you want to evoke. By leveraging the psychology of spring colors, brands can connect more deeply with their audience, driving success and fostering positive associations. Embrace these colors in your branding to reflect the themes of renewal and optimism, creating a meaningful connection with your customers.

Read more here.

The Best High-End Corporate Gifts for Clients

Investing in high-end corporate gifts can elevate your brand and strengthen professional relationships. Here are six premium gift options that blend functionality, elegance, and luxury to impress your clients:

1. Frontier Camp Fire and Cooker: A versatile and durable outdoor cooker, ideal for adventure lovers, promoting an active lifestyle while showcasing your brand.
2. TRENDSWEAR Wellington Unisex Windbreaker: A stylish, wind and water-resistant outerwear piece, offering protection and comfort. Customising it with your logo turns it into a practical branding tool.
3. Bobby Bizz Anti-theft Backpack Briefcase: Perfect for modern professionals, featuring sleek design and built-in anti-theft mechanisms, ideal for business travel and daily commutes.
4. Swiss Peak Wireless Headphone V3: High-quality wireless headphones with noise-cancellation, long battery life, and superior sound, perfect for work or leisure.
5. Luxe Handheld Massager: A thoughtful wellness gift with ergonomic design and multiple settings, promoting relaxation and stress relief.
6. Keepsake Platter Tray: An elegant and timeless serving tray, perfect for entertaining, symbolising sophistication, and reflecting your brand’s high standards.

These gifts offer practicality, luxury, and long-lasting brand visibility, ensuring a positive impression on your clients.

Read more here.

If you would like some information on any of the above or about sourcing some great merch, feel free to reach out to us! Below are the best ways to contact us and take a look at what we do:

Book a discovery session with Aisling - Click Here

Check out our Spring Catalogue - Click Here

Check out our Core Range - Click Here

Check out our Inspiration Guide for 2024 - Click Here