Welcome to our Monthly Newsletter for June 2024

Discover what's new this June at Over the Top Promotions! Explore our hottest new products, dive into key elements of successful trade show planning, and learn creative ways to boost brand recognition using promotional products. And, don't miss our top picks for winter merchandise, from eco-friendly drinkware to cosy apparel and premium corporate gifts.

Read on for more insights and inspiration!

Our Hot New Products for June

View our new trending products for June. We have selected what we think are the hottest products launched this month.

Check out our new products in June!

What's new in Over the Top Promotions?

Key Elements of Successful Trade Show Planning

Trade shows are fantastic opportunities for businesses to showcase their products and services, network with industry peers, and stay ahead of the competition. Planning is key to making the most of these events. Here's a concise guide to help you navigate the ins and outs of trade show planning.

Define Clear Goals

First, write down what you want to accomplish at the trade show. Do you want to get a certain amount of leads, make more people aware of your brand, or release a new product? You can see where your efforts are going and keep track of your progress if you set clear, measurable goals. For instance, you could set goals to get 200 leads and raise company awareness by 20%.

Choose the Right Show

Look into the different trade shows to find the ones that fit your goals and customers the best. Consider the event's theme, the demographics of those attending, and its relevance. By going to a trade show your ideal customers are likely to be at, you can improve your chances of success and make sure that your marketing efforts are directed in the right direction.

Set a Realistic Budget

Carefully plan your budget to cover all the costs, like booth fees, travel, lodging, marketing materials, trade show givewaways, staff salaries, and booth fees. Think about how much you can really afford and how much your potential ROI is. Stick to your budget to make sure you don't spend too much.?

Design an Engaging Booth

Your booth is often the first thing people see when they see your brand, so make it count. Make a visually appealing display that fits your brand's image and attracts attention. Use interesting images, interactive elements, and engaging demonstrations. You might want to use technology, like tablets or digital screens, to improve the experience and showcase your products or services even better.?

Read more here.

Creative Ways to Use Promotional Products for Brand Recognition

Promotional products have long been a powerful tool for brands to build brand recognition and create lasting impressions with their target audience. These products can be pens, caps, or tote bags with your logo and message.

Here are 10 ways promotional products can increase brand recognition:

Trade Show Giveaways

To stand out at trade shows, offer unique, useful promotional items that people will remember. As an example, giving out branded eco-friendly tote bags at an event can show you care about the environment and give people something useful to use during the event.

Customer Loyalty Rewards

Give exclusive promotional items to loyal customers. You might want to start a loyalty program where customers can earn points for every purchase, which they can exchange for branded items like custom drink bottles or hats.

Employee Appreciation Gifts

Give your employees branded items as gifts to show how much you appreciate them. Custom jackets and tech gadgets can boost team unity and morale while spreading the word about your brand outside of work.

Social Media Contests

Hold contests on social media with promotional items as gifts or prizes to get more people to follow you. Invite your followers to share your posts or tag friends to enter to win branded items. This will make your brand more visible and encourage more people to interact with it online.

Read more here.

Top Winter Merchandise in 2024

If you're looking for the top merchandise to offer this winter, you have come to the right place! At Over the Top Promotions, we have a wide selection of premium and trendy products, all designed to help your brand stand out.?

We hand-picked our top picks for winter merchandise to guide you as you plan for your winter collection this year.?

Drinkware

NATURA Bamboo Vacuum Bottle

This 500-ml double-wall, vacuum-insulated drink bottle is made from stainless steel with a natural bamboo outer. It features a removable tea infuser and strainer, perfect for enjoying your teas and hot drinks to keep you warm this winter.

Apparel

Relax Hood?

Made from 80% cotton and 20% recycled polyester fleece, this is what sets the relaxed fit Relax Hoodie apart from the diverse options. It provides maximum warmth and comfort with its pullover and lined hood. It comes in 15 cool colors, too!

Corporate Gifts

Luxe Handheld Massager

Who doesn’t want to relax and be comfortable after a tiring and long day at work? The Luxe Handheld Massager is a perfect corporate gift for your clients, for it is designed to relieve muscle tension and soreness. A premium gift like this will surely make a lasting impression and positive response from your clients.

Read more here.

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If you would like some information on any of the above or about sourcing some great merch, we would love to hear from you! Below are the best ways to contact us and take a look at what we do:

Book a discovery session with Aisling - Click Here

Check out our Core Range - Click Here

Check out our Inspiration Guide for 2024 - Click Here