Opportunities By LinkedIn Profile Makeover

LinkedIn is quickly emerging as a leader in professional networking platform globally, particularly if you are seeking out a business or a job opportunity.

If you haven’t taken advantage of the LinkedIn platform, facts says that-

• 45% of LinkedIn users are in upper-management. And here is an opportunity to influence them by your effective presence on LinkedIn. (Forbes, 2019).
• Of 500 million users, just?3 million users share content weekly. With only a fraction of users sharing content, this equals more opportunity for your content to be seen. (Omni Core Agency, 2019).

In an effort to improve your LinkedIn profile, here are some important things to be updated.

Cover Image

The cover image is one of the most important assets to your LinkedIn profile. The cover image is the first visual representation of who you are and what you do that a visitor will see.

Profile Picture

The next step of the audit is to review your profile photo. A clean, professional photo will really help your profile stand out in the crowd. We must upload a professional, close-up and smiley front facing picture on our profile.

Contact Details

Did you know that each year on your birthday, LinkedIn will let your entire audience know about it? This is such a great way to get free advertising across the network!

Your contact details also contain your LinkedIn URL (which you can customize), website and address.

Headline

The headline is a short line of text that describes who you are and what you do. With only 120 characters, you have to be concise, but clear.

About

This is my favorite section of the profile because it’s where you can really help a visitor get to know about you.

You can put your education, work experience, hobbies and what you want to do in future or write here your skills and expertise you want to monetize.

Current and Past Experience

This is the “meat and potatoes” of your profile. When we audit profile, we realized that many professionals don’t put complete information about their work experience and work profile. This helps a viewer to understand your skills and expertise.

You can also add photos and images to each position to add interest. This includes your offerings and certifications.

Education

The Education section provides a great opportunity to further “network” digitally. For each institution that you add, you are automatically linked to the network of that institution. This allows people to find you more easily across the social network.

Skills and Endorsements

Here is another section that was very messy on many profiles. It had a bunch of random skills listed and their endorsements.

Based on the audit, you must updated your top preferred skills and then reached out to your network and asked them to support your endndorsements.

Recommendations

LinkedIn recommendations are gold. Because you have to be a signed-in LinkedIn user, a LinkedIn recommendation carries much more weight than a random testimonial on your website.

You have to obtain various recommendations over the years, which will really help you to influence people.

LinkedIn Audit Results

As a result of updating your profile, you will see views and search appearances will be doubled.

Complete Your LinkedIn Profile Audit

Interested in updating your LinkedIn profile and need some help?

Contact me on LinkedIn Message / WhatsApp / e mail.

Amit Kumar

LinkedIn Profile Makeover Expert

+91 9756889217 | [email protected]