Welcome to Octobers Mood of the Nation Report
We’re thrilled to bring you the October Edition of Spark Emotions' Mood of the Nation! As we head deeper into autumn, this month’s report explores some key trends and insights shaping consumer sentiment and behaviours:
Here's a sneak peak of what's inside!
The Mood of the Nation is positive, but declining
October has brought a mix of emotions across the UK. Although positive sentiment remains higher than in previous years, there is a noticeable dip compared to earlier in the year as we transition into autumn. Interestingly, financial confidence continues to rise, with more UK adults reporting greater financial stability than this time last year.
Halloween: Spooky and Exciting
Halloween spirits are high! A growing number of UK adults are embracing the festivities, with nearly 1 in 4 planning to decorate their homes and 1 in 5 purchasing costumes. Adults with children are expected to spend more, with value for money and price being the top considerations when shopping for Halloween items. Want to know more about these spooky trends?
Social Media: A Key Shopping Influence
Social media continues to play a powerful role in consumer decisions. Nearly half of UK adults now use social media for cooking and recipe inspiration, with Instagram and Facebook leading the way. Younger generations, in particular, are looking to these platforms for purchase guidance, with 1 in 3 using them to influence their shopping choices.
Opportunities for brands
Whether you're looking to tap into the excitement around Halloween or engage with consumers on social media, the insights in this report can help you tailor your strategies to meet evolving consumer needs.
SMP Summer Seasonal Review
We have collaborated with SMP Group to create a seasonal category review of some of the key cultural moments from the trading calendar of 2024. Click below to download your copy and get inspired for your 2025 campaigns.
We hope you find these insights valuable as you navigate the autumn season. To ensure you never miss an update, sign up to receive our Mood of the Nation report directly in your inbox each month.
Wishing you a successful and insightful October!
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Catch you later,
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The Spark Emotions Crew
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