Welcome to the November's edition of The Brave Bulletin

Welcome to the November edition of the Brave Bulletin, your quick-read monthly roundup of the latest and greatest news, views and insights from across the Brave Bison Herd.?

?From award wins and new contracts to record-breaking campaigns, last month was bigger than Gary Barlow’s son. So if you're after the inside scoop, you’re in the right place.

• Herd the News? Brave Bison Performance snapped up another two awards while Brave Bison Media Network secured another contract win with the Caribbean Premier League and SocialChain debuted their biggest influencer campaign with SharkNinja yet.
• Hot off the Press: We delve into all the deets this month, including what Google's PMax latest updates really mean and how you can get the max out of them.

...all of this and more await you below. Curious? Well then, what are you waiting for? Let's go.

Brave Bison Performance Strikes Again: Scooping up awards in the B2B and eCommerce categories with clients New Balance and Markel ????

Highly Commended: Running to the front line with New Balance ?? We're excited to announce that our work with New Balance has been highly commended in the eCommerce category at the Performance Marketing World Awards! For the London Marathon, we partnered with New Balance on a full-funnel, cross-platform strategy that set the pace. Through machine learning, impactful creative, and a data-driven test-and-learn approach, we maximised sales ahead of race day and more than doubled revenue in the running category compared to last year. Huge thanks to our team and the running advocates who brought New Balance's brand energy to life. Explore the full story here.

Silver Success: Delivering the best performance Markel have ever seen ?? We’re thrilled to share that we took silver at The Drum Awards for our innovative search campaign with Markel. From AI-driven insights to tangible results, this award-winning campaign achieved an impressive 85% increase in policy sign-ups year-on-year and a 24% boost in consultations. It’s a testament to the bold moves and collaborative spirit that define our partnership with Markel. Huge thanks to our fantastic team and partners at Markel for making this achievement possible. Get the full scoop here.

Brave Bison Commerce empowers retailers to break free and thrive with their latest whitepaper??

In a world where every click counts, it's time for enterprise retailers to break free from legacy systems and create truly customer-focused experiences. Many still rely on rigid backend IT, prioritising outdated infrastructures over user experience—risking obsolescence with today’s savvy consumers. Embracing composable architecture empowers faster, seamless updates and the agility needed to keep pace, enabling personalised shopping experiences that boost loyalty.

At Brave Bison, we help brands transform legacy systems into flexible, customer-centric platforms. Our playbook guides you through SAP-powered architectures, top vendor picks for storefronts, CMS, product discovery, and more.

Ready for SAP modernisation? Download your free playbook now.

Brave Bison Media Network hits another six with the Caribbean Premier League

We're buzzing to announce another winning shot as Brave Bison's Media Network secures a renewal with the CPL. Our partnership continues to knock it out of the park, delivering digital strategies that engage fans and keep the excitement brewing season after season. Pete Russell, CEO, Caribbean Premier League, commented, “With yearly increases in our YouTube performance, renewing our contract with Brave Bison’s Media Network was a no-brainer. Our audience is vitally important to us, and being able to deliver the content that they desire is hugely gratifying. The figures prove that we're onto a winner, and hopefully this will carry on well into the future.” ?? Swing by Little Black Book to read more

SharkNinja’s CryoGlow campaign marks the first time the brand has ever debuted a new product in the UK, and we knew only a campaign of epic proportions would do it justice.

Our response? Generation Glow. 56 pieces of influencer content. Every 15 minutes. But why 56? Because with CryoGlow’s unique InstaChill Cold Technology and four modes for all skin tones, you can get incredible results in just 56 days.

We’re taking over your Instagram and TikTok feed starting with creators Gemma Hay, Amelia Olivia, Andrew Wheatcroft, Aisha Amada, Love Islander Jordan Hames and LOADS more. Yup, we said it was BIG.

The holiday season just got an AI boost! Our Performance Director, Kit Bienias dives into what Google’s PMax updates mean for smarter, more effective ad strategies this quarter in Performance Marketing World. Read here.

In MediaCat Magazine's latest, top experts—including Brave Bison’s own Brenda Imeson—share strategies on keeping your brand’s narrative safe and sound. From real-time reputation management to robust filters and proactive communication, this article breaks down exactly how brands can stay resilient.

In a world of AI-generated content and influencer noise, audiences are craving real voices. Gemma Flinders, digital PR lead, spills all on how to use thought leadership to improve your Google ranking. Discover how to establish yourself as an industry authority here.

Monolithic systems are out; composable commerce is in! In PBC Today's latest edition, Carole Breetzke, our Business Solutions Director, dives into why composable commerce is not just a tech upgrade—it’s a strategic imperative for thriving in today’s digital landscape.?

SocialChain's Associate Creator Director Beth Blance explores how Kamala’s “memeification” campaign, which generated millions of views, may have missed the mark on resonating with young voters where it truly matters - addressing core issues rather than just viral appeal. Read the full article in The Drum.

?The latest Advertising Association/WARC Expenditure report is out, and UK ad spend is surpassing expectations - growing by 13.5% to over ￡19 billion in H1.But should marketers view this as the industry turning a corner - or remain wary of what's ahead? Our CEO Jacinta Faul weighs in with her thoughts.

?The Drum is looking ahead to 2025 as it asks agency leaders how the IPA (Institute of Practitioners in Advertising) Bellwether Report will impact their growth plans next year. We put the question to our group strategy director Ric Hayes, who says it's time for a strategy regroup. Hot off the press, read Ric's full response in The Drum.

TikTok + creators = peak season magic ???

Partnering with the right creators can transform your peak season. On-trend collaborations boost engagement and drive sales, with fresh content and strategies like Spark Ads making your campaigns shine. Download our performance playbook for actionable tips to help your brand thrive this festive season.

Break free from the old and embrace composable commerce for a flexible future ??

Enterprise retailers often face rigid IT setups that prioritise backend over customer experience. Composable commerce enables seamless integration of top tools, ensuring smooth operations and growth. Our brand new whitepaper explores shifting from legacy systems to flexible architectures, enabling innovation without re-platforming.?Level up here.

Our top takeaways from SocialMinds LIVE 2004-2044: Future Casting Social’s Next 20 ??

?It's the report you’ve been waiting for...we’ve compiled key insights from over eight sessions including live podcasts with John Lewis & Partners, Greene King, BBC Radio 1 presenter Natalie O'Leary and our own SocialChain and Brave Bison experts.

Plus, our insightful panels and workshops with Monzo Bank, SURREAL, Lick, ITV Studios, TikTok Shop, Meta, Reddit, Inc., TikTok and more. So even if you missed it, you won’t miss out.?Your free download awaits.