Welcome to the November edition of Byzzer Buzz!
Dive into the dynamic world of Consumer Packaged Goods with our exclusive newsletter, Byzzer Buzz. Whether you're a CPG enthusiast, an industry insider, or a curious mind, Byzzer Buzz is your ultimate source for all things emerging, innovative, and exciting in the world of CPG.
November Buzzword: ACV (All Commodity Volume)
ACV is the total sales (in dollars) for a given retailer within a specific market. This measurement includes all products sold by the store, rather than breaking them down by category.
ACV is often referred to as %ACV for CPG brands, which offers a weighted value for products in specific stores. By looking at both the total ACV and %ACV, manufacturers can better understand the breadth of their product distribution.
How is All Commodity Volume (ACV) Calculated?
Standard ACV is just the total dollar sales for a particular store. So, if a retailer sells $50 million worth of products in a week, that is its ACV.
%ACV is calculated differently, though. Rather than looking at one individual outlet, brands will look at all the stores within the region to determine how well their products are distributed.?
How to use ACV for your business:
ACV helps you qualify retailers so that you can focus your attention on the ones that matter most to your bottom line. If one store has significantly higher sales than another, it’s better to promote your products there than at a retailer with a much lower ACV.
With this data, you can align your sales, marketing, and manufacturing teams to target high-quality retailers.
Do You Know How to Win With Retailers in 2024?
NIQ receives hundreds of monthly questions from emerging and growth brands looking for insights and data. This month, we want to help you get ahead with 2024 planning. Do you know how to win with retailers in 2024? Download the infographic for tips and insights for a strong start in the new year and beyond.
NIQ's retail analytics enable emerging brands to make data-driven decisions, improve customer experiences, and boost success in the competitive retail market.
Our data experts will assist you in finding the right solution to address key questions, putting you on the shelf and driving growth.
Byzzer Updates - Pricing and Promo Event Simulator
Regular Price Simulator
Are you contemplating a price change for your product? Byzzer's new Pricing Simulator is your ultimate ally in making data-driven decisions.?
Promo Event Simulator?
Our Promo Event Simulator offers a powerful solution for arming you with the necessary evidence to persuade CPG buyers to embrace promotional activity with your brand.?
The Ultimate Guide to Pricing and Promotion
Pricing and promotion are two of the most important marketing levers for CPG brands.
Download the Ultimate Guide to Pricing and Promotion for an in-depth examination of pricing and promotion strategies that are effective today.
Byzzer Updates - Better For Segment?
Better For Segment? goes beyond the “Natural Channel”, which, as defined by competitors, misses 90% of the actual Better For? market, where Premier Fresh shoppers spend 8x more share of wallet.
How does NIQ Define Better For??
NIQ Better For Segment? is the first algorithm that identified brands through product characteristics, positioning, sales, and distribution (food and beverage categories only).
领英推荐
Ask an Expert: Meet Jen!
I have dedicated my career to partnering with clients across Fresh, CPG, and Wellness/Lifestyle industries to provide insights, strategic thinking, and solutions that align with business priorities.???
I am passionate about the wellness space personally and professionally, so moving to the Product Insight team has been a fun experience.?I love talking to emerging brands about their unique products and how they solve unique consumer needs.???
My view of wellness spans personal wellness, sustainability, ingredients, and claims.?I help clients identify which lifestyle trends are driving growth today and those to watch for future innovation.???
What is your advice for emerging brands?
My advice is don’t limit where you sell your brand and who you sell it to!??
Consumers are placing a premium on their well-being and searching for Better For? products that align with their lifestyle, health, and environmental needs rather than seeking out specific brands.? Due to this shift in purchase behavior, Better For? products are found in all channels now.????
By using data, finding those unique insights to identify individual consumer targets and points of distribution, you might be surprised to find your product would be a great addition to the local conventional retailer down the street!??
What is your favorite Better For / Natural trend right now??
My favorite trend right now is Regenerative Agriculture, farming practices to improve the quality of our farmland.? Recent forecasts predict the world could run out of topsoil in the next 60 years, and we need it to grow most of our food supply.????
Shifting to regenerative agriculture will benefit ALL of us by improving soil health and the farm ecosystem, so we have land to grow food for years and years to come!!?
What is your favorite Byzzer report & why?
Any of the shopper reports incorporated with Better For? or NPI attributes!???
Emerging brands have traditionally not had access to shopper information due to cost constraints. Now, you can target your shoppers through the lens of product attribution, which is how they discover new products. Combining these insights with sales trends and unique product benefits will ensure you have productive and successful pitch meetings!??
Ask Jen about our new Better For? Segment!
Connect with Jen on LinkedIn!
NIQ's Founders Pitch Slam?
The second annual NIQ Founders Pitch Slam will bring together some of the most innovative and transformative emerging CPG brands, challenging an elite set of founders to pitch their companies to industry insiders and business leaders as they vie for a first-place award of more than $500k in cash and in-kind prizes.
Join the 2024 NIQ Founders Pitch Slam mailing list to be the first to know!
Additional Insights
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