Welcome to the Newgrove Newsletter!
We are looking forward to sharing our latest insights, expert tips and Periscope? updates with you. We value your input and would love to hear your feedback.
Best wishes
The Newgrove Team
Where can I find my customers?
Catchment area definition involves analysing location data to understand customer behaviour enabling you to optimise your business strategies. It is a key part of the process used in location based marketing planning, site selection, competitor analysis and performance measurement.
On a map, a catchment area is a visual representation of a geographical area that represents where the majority of your customers or prospects live. If you have existing customer data for a given location, then Newgrove can help you define an appropriate catchment area by calculating the distance or drive time that 80% of your customers are prepared to travel. Watch our video and see how we can help your business.?
Enrich your marketing with Radar geodemographics
Do you need detailed customer personas or specific demographic segments for a targeted, location based marketing campaign? Do you want to be able to target prospects with similar attributes to your existing customer base?
Try Radar, our powerful three tier geodemographic profiling system that identifies the dominant Lifestage and Wealth groups in any given area. A cost-effective segmentation solution built on the latest data sources, Radar is designed for profiling customer postcodes to identify your target demographic segments for detailed area analysis.?
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What's new with Newgrove?
Location Intelligence: Using spatial analytics to profile customers and find new sites
Last month we hosted a successful webinar with our loyal customer Anytime Fitness to demonstrate Periscope? and show how easy and cost effective it is to leverage Location Intelligence and spatial analytics to successfully search for ‘hot locations’ in areas of high potential.?
Feature focus on Periscope?
Our FIND feature in Periscope? is perfect if you are looking to expand your business or if you need to identify gaps in your market. Simple to use, it employs a proprietary, multi-dimensional scoring algorithm to rank areas from high to low, based on their similarity to an ‘ideal’ area. Read our article on how to find areas of high potential.
Feel free to reach out to us?with any questions on Periscope? or Radar, or any suggestions for topics that you'd like us to cover in our future newsletters.