Welcome to a new era of intelligent sports
Genius for Leagues & Clubs
See how we help leagues, federations, schools, conferences and clubs enhance the running of their sport.
The sports industry is at a critical juncture where machines have surpassed human capability to track and crucially understand an event. This is about to unlock previously unimagined possibilities in terms of content and capabilities across all levels of world sport.
Through AI, computers can process huge amounts of data and then apply their learned intelligence to perform key functions. In sport, AI is being applied to process incredible amounts of tracking, play-by-play and performance data, transforming everything from live streams and broadcasts to training and analysis.
This is what we call the Era of Intelligent Sports: Where data lives and breathes as actionable insights. Where AI-powered automation drives efficiencies. Where decision making is smarter and faster. Where fans are more immersed in the games they love.
For rights-holders, media companies, brands invested in sport, and fans themselves, the shift is potentially seismic.
Systems of intelligence
To realise and maximise these enormous opportunities, sports need to change the way they think about technology.
Today, almost every league deploys a disparate set of technologies spanning data capture, tracking, video, performance analysis, officiating and much more besides. While they might operate perfectly well in isolation, these systems don’t talk to each other and result in fragmented data sets, in turn preventing AI from understanding, learning and adding value.
The optimal future therefore is a single in-venue system of intelligence that can be leveraged in many ways. A single system that automates the collection of vast data sets and uses the power of machine learning to transform how sports are run and experienced.
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Immersive experiences
But what about the fans? Eye-catching applications of AI and tracking data are giving enterprises the tools to provide new experiences for people to live and breathe sport like never before, from the stadium to the screen to the metaverse.
Storytelling built on visualisations that convert data into meaningful information, heighten engagement and elevate the fan experience.
It is notable that demand for immersive experiences is growing, with more than half of European sports fans keen to watch sport via virtual reality in 2023, for example.
However, this is just the beginning of a new phase in sports entertainment, and this report explores how the new era of AI and tracking data is supercharging the fan experience of the future.
We’re living in a world where intelligence wins. And at Genius Sports we’re building the system of intelligence to help sports get there faster.
This excerpt is taken from our latest whitepaper: The foundations for a new era of intelligent sports. Download the full whitepaper here.