Welcome to a New Era for The Change-up

Happy Wednesday!?

Today marks a new beginning for The Change-up. Thank you to all the old and new readers who make writing this newsletter worthwhile. Reading a publication for news is placing trust in an author, and I don't take that lightly. As this newsletter evolves, I hope you'll stick around to see it through.?

When I started this newsletter in 2022, my son Brooks was less than a month old. I was just finishing up my third year at McCall & Associates and trying to find a way to market my services in a fresh and valuable way. Out of that idea came a weekly public service announcement sharing market news, financial strategies, and bad jokes. Again, I'm thankful for the readers who have stuck around.

The newsletter has evolved organically over the last two and a half years. Now, it's going to shift strategically.?

As I've grown as a professional, I've naturally shifted from a "general practitioner" of financial planning to an advisor serving business owners who want to exit within the next 10 years and leave a legacy. This work includes consulting to prep businesses for sale, helping owners find their "exit number", connecting buyers, and providing holistic financial planning post-sale. I love this work. It's fulfilling and natural for me.?

While I continue to serve individuals and families (and always will), my growth focus is centered on business owners, specifically those looking to exit within the next 10 years and leave a legacy.?

Therefore, this newsletter must evolve to replicate this work.?

Moving forward, this space will be a monthly publication aimed at adding value to business owners with an exit need. It will move from Mondays to the first Wednesday of the month. Some sections will remain (Quote/Market News), and some sections will be added (Story Time/Q&A).?

Now, to address something important: If you're reading this and you aren't a business owner, don't hit the unsubscribe button just yet. I'd encourage you to give the revamped newsletter a chance. I think you'll still find lots of value in this new format.?

With that, I'll sign off. The first newsletter will be in your inbox on Wednesday, 3/19. Until then, keep learning, loving, and leading.?

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC. Investment advisory services are offered through Raymond James Financial Services Advisors, Inc. McCall & Associates is not a registered broker/dealer and is independent of Raymond James Financial Services.

The foregoing information has been obtained from sources considered to be reliable, but we do not guarantee that it is accurate or complete, it is not a statement of all available data necessary for making an investment decision, and it does not constitute a recommendation. Any opinions are those of Austin Coley and not necessarily those of Raymond James. Expressions of opinion are as of this date and are subject to change without notice. There is no guarantee that these statements, opinions or forecasts provided herein will prove to be correct. Investing involves risk and you may incur a profit or loss regardless of strategy selected. Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.?

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The Russell 2000 Index measures the performance of the 2,000 smallest companies in the Russell 3000 Index, which represent approximately 8% of the total market capitalization of the Russell 3000 indes.?

This is not a recommendation to purchase or sell the stocks of the companies pictured/mentioned.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP?, CERTIFIED FINANCIAL PLANNER?, and CFP? (with plaque design in the United States, which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.?

Every investor’s situation is unique and you should consider your investment goals, risk tolerance, and time horizon before making any investment. Prior to making an investment decision, please consult with your financial advisor about your situation.

401(k) plans are long-term retirement savings vehicles. Withdrawal of pre-tax contributions and/or earnings will be subject to ordinary income tax and, if taken prior to age 59 1/2, may be subject to a 10% federal tax penalty. This case study is for illustrative purposes only. Individual cases will vary. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. Prior to making any investment decision, you should consult with your financial advisor about your individual situation. Raymond James does not provide tax services. Please discuss these matters with the appropriate professional.?