Welcome to the mRNAge

Moderna's latest TV spot, "Welcome to the mRNAge," https://youtu.be/y7M-MbSZokQ is a 90-second masterpiece showcasing the possibilities of messenger RNA (mRNA) beyond COVID-19 vaccines. The ad features only one lab coat, with a very visual and music-forward video that doesn't feel like a typical pharmaceutical ad. Moderna's chief brand officer, Kate Cronin, explains that the ad aims to shift the focus to a broader picture of mRNA, building familiarity, preference, and trust with Moderna. This TV spot is part of Moderna's overall mRNAge campaign, which began in May of last year and features ads airing globally on broadcast TV, Twitter, and LinkedIn. Moderna's ambition is to change medicine and go beyond vaccines with a pipeline that includes HIV and various cancers, making $19.3 billion last year predominantly from its COVID shots. With its cutting-edge technology and forward-thinking approach, Moderna is poised to be a game-changer in the world of medicine. #moderna