Welcome to the Most Social Time of the Year
The Global Entertainment Marketing Academy of Arts & Sciences
Home to a distinguished society of marketers and creatives showcasing excellence in entertainment marketing!
The holidays are the time of year when brands most want to connect with consumers and, conversely, when customers are perhaps most open to brand messaging. But with everyone wanting to connect at the same time, marketing channels are crowded with similar holiday messaging, making breaking out a challenge.?
Will Trowbridge, who has managed social media both at Disney and Netflix, founded?Saylor?in 2021 to “be the agency that I wanted to work with,” he says. With Trowbridge coming from a social background, Saylor brings that social-centric focus to entertainment and consumer brands.?
During the busy holiday season, this focus is especially important as brands try to break through to reach consumers.?Trowbridge joined Spotlight to discuss how brands can get the most out of their holiday social media campaigns. Spoiler alert: There’s more to it than just posting some Christmas-themed Santa GIFs backed by a Mariah Carey carol.?Click?here?to read the entire edited interview with Trowbridge.
Globo’s telenovela?Garota do Momento?(Girl of the Moment) sweeps viewers back in time to Rio de Janeiro in 1958. It tells the story of Beatriz (Duda Santos),?a young woman who travels to the city looking for her mother and finds herself the poster girl for the perfume company and in the middle of several complicated relationships.
Rio and New York City-based?Koi Factory?– winner of multiple awards from G.E.M.A.’s progenitor, Promax – created the series’ retro 2D animated title sequence, which is set to Little Richard’s anthem of the time, “Tutti Frutti.” Koi gives the sequence a vintage feel, keeping the animation simple and the palette a bit washed out.
Have you created some cool animation lately? We want to show it off! Submit your best work to?[email protected].?
As sports betting gains momentum across the United States, understanding bettor spending patterns and platform preferences has become crucial for operators seeking to capture market share. Using data from YouGov Global Gambling Profiles, YouGov this week looks at how much U.S. sports fans wager each month and whether there are differences based on the sports on which they bet.
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Among the world's top live-streaming platforms, Singapore's Bigo Live is relatively unassuming. Unlike platforms like Kick, which made a splash by rejecting the norms set by Twitch, or Steam, which built upon its already-established game marketplace, Bigo Live doesn’t appear to have any single hook to draw in viewers. Despite this, the platform has gradually innovated and worked its way up to being the seventh most popular live-streaming platform worldwide in Q3 2024.
?This week, Stream Hatchet dives into the data to see what makes Bigo Live so popular.
Entries for the 2025 GEMA Awards TV/Streaming - Europe competition are open! Awards will be given across many categories, culminating in the prestigious Creative Marketing Team and Agency of the Year titles.?
The eligibility period for submissions runs through calendar year 2024: January 1, 2024 through December 31, 2024. The final deadline to enter is February 20, 2025.
Download entry kits?here. For exclusive member rates, we invite you to?apply to become a member of G.E.M.A.?
Winners will be celebrated in May at an event in San Sebastián, Spain, with more details to come. Best of luck to everyone and we look forward to celebrating with our European community this spring!