Welcome to the midweek edition. (#25)
Rodd Chant
Creative Director | Creative Coach | LinkedIn Top Voice Since 2019 | Get in touch about projects via the button below. ?
It's already Wednesday, we're halfway through the week and here is edition #25 with some inspiration I have collected to share.
25 is a relevant number as we are fast approaching 2025.
Just a note on that, I am offering up 25 discounted one-off, one-to-one coaching spots to help those seeking some advice, direction, and guidance for their creative careers in the year ahead. Details below.
I hope you find some creative inspiration in the stories in this edition.
As always, links to the stories can be found at the end of the newsletter.
Rodd
ADVERTISING - TV Commercial
LEGO wants everyone to have a playful Christmas.
The latest commercial from Lego's in-house creative team features 'Cataclaws' who goes around town encouraging everyone, of any age, to play.
You can read more about, and watch, the spot in the links below.
Credits:
Head of Our LEGO Agency: Nicole Taylor
VP of Creative: Carlo Cavallone
Creative Director: Andy Grant
Copywriter: Thomas Borghus
Art Director: Mai Winter
Creative Freelancers: Zack MacDonald, Nils-Petter Lovgren
Directors: Alaska
Production Company: New-Land
DESIGN - Music
Behind the new album art for The Cure.
It's been 16 years since The Cure released an album, so for Songs of a Lost World the band once again turned to their long-time collaborator, Andy Vella, to create the artwork.
Creative Review recently published an interview with the designer to get the story behind the artwork.
Here is a snippet.
“The new album is The Cure at their classic best,” Andy Vella, graphic designer and the band’s long-time collaborator , tells CR. The result is ripe for visual exploration. “It’s got an amazing darkness, presenting a graphic reality that describes where we are now as a human species. Musically, it’s very powerful and transports you to a very stark place.”
Read the full article in the links below.
CREATIVE TOOLS
Something new for creatives.
There is a new app called Cosmos that is winning over creative people with its great design and no 'likes'.
You can read all about it in an article on Creative Bloq.
Here is an excerpt.
With X sinking into a swamp of bile and Instagram alienating users due to low reach and opaque AI policies, many creatives have been searching for a new social media platform that better meets their needs.
Cosmos is being billed as a "Pinterest for creatives". Isn't Pinterest already for creatives? I hear you ask. Many designers and photographers use the platform for moodboarding and for saving inspiration. But Cosmos appears to be more specifically aimed at the creative sector, and its clean UI is winning it new users.
Read the full piece in the links below.
COACHING
Who do I coach?
Creative Directors (current & aspiring), Copywriters, Art Directors, Strategists, Designers, Creative Business Founders, Video Directors, Photographers, Artists, and more.
From one-off sessions to 4, 8 and 12-session programs.
If you'd like to learn more, please drop me an email.
FOOD FOR THOUGHT
Treat your brain like a muscle.
Hitting the gym is great for you but if your brain starts waning then you won't have anything to run and operate your body.
If you're in the business of coming up with ideas you better keep your brain healthy.
That includes exercising and giving it the nutrients it needs.
I've seen the effects of dementia first hand and it was a stark reminder to maintain brain health.
That's one reason I do my 'Twenty Ideas a Day' ritual and I am also mindful of eating certain foods.
You can read more in an article I found on the topic, written by a brain surgeon, you'll find it in the links below.
领英推荐
ADVERTISING - Print
Hoop dreams.
When it comes to sports, India is well known as a cricket nation, but basketball seems to be getting some attention.
I stumbled across some ads for the NBA Basketball Schools India.
Nicely executed and photographed.
You can see more in the links below.
QUOTE
“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” – Bruce Garrabrandt
DESIGN - TRENDS
What could be ahead in design?
From AI to old-school craft and everything in between, Creative Boom asked some great designers for their thoughts about what designers and agencies could be focused on in 2025.
You can read the full article in the links below.
WHERE CREATIVE PEOPLE WORK
Monster Children dropped into the home studio of Los Angeles-based Illustrator/Artist Randy Bruiser where he shares the story behind some of his work and technique.
You can watch the video in the links below.
25 FOR 2025
What are your plans for the year ahead?
January 1st 2025 will be upon us in the blink of an eye.
So now might be a good time to make some plans and set some goals.
As part of my mission to help the creative careers of 1,000, I am offering 25 discounted one-off, one-to-one coaching sessions.
It's a chance to bounce some ideas, get some direction or a fresh perspective, or seek some guidance and advice.
If you'd like to grab one of the 25 spots, please send me an email for more details.
BRIEFS
A great brief is invaluable.
You can never underestimate the power of a great brief.
Some years ago there was a great documentary, BRIEFLY, made about the humble brief, where some industry professionals share their thoughts and insights.
If you haven't watched it before, or haven't seen it in a long time, it's well worth setting aside some time.
Here are some details.
A series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), were asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.
The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.
You'll find a link to it at the end of the newsletter.
COPYWRITING WORKSHOP
Lost for words?
Chapter 2 of THE WRITE STUFF Copywriting Workshop will be starting in a few weeks.
The current edition of the workshop is wrapping up soon.
If you're interested in learning more and signing up then please drop me an email.
That's it for edition 25.
I hope you found some inspiration here.
See you in Friday's edition.
Cheers,
Rodd
#creativity #inspiration #ideas #creativedirector #creativecoach
Branding & Advertising Creative ? I help your business find its B.A.R.K! through Branding | Awareness | Relationships | Konsistency
2 周Great to hear that the Cure are back with a new album...
Writer ? Executive Creative Director ? Auteur ? Raconteur ? Provocateur
2 周The Cosmos app is awesome. Thanks for sharing.