Welcome to THE MARK!
May 2024

Welcome to THE MARK!

As the media landscape continues to drastically change (read: shrink), and placing stories has become increasingly difficult, we’ve all faced the dreaded client question: “Is earned media still a thing?”

You know it!

It can’t be denied that the entire media industry continues to be reshaped and upended, and there is definitely a place for paid placements. Though one thing rings true: nothing gets in the way of a good story. But it does require a specialized approach. And I’ll let you in on a little secret: tried and true bread-and-butter PR - albeit top shelf bread and butter - is at the core.?

Let’s dig in - bon appétit.

Read more.

If someone asked you about the role of a PR agency, how likely are you to explain value in a traditional sense? Would you say a PR agency operates as message disseminators for boosting brand visibility — or can we push the boundaries?

At Offleash we believe that a PR agency can be much more — and it should be an extension of your internal team. We pride ourselves on cultivating deeper relationships, transcending the traditional limitations of a typical PR agency. We are always expanding our services to offer additional support and value to clients, especially in times of need.

After all — one of our core values is “All In.” This manifests itself in multiple ways.?

Read more.

Fortune: For AI startups, a billion-dollar dilemma: Why lofty valuations could be a hurdle in the race for talent

MarketWatch: Virtual reality could make seeing your favorite band less expensive, if these artists have their way

CNBC: Rubrik stock pops 16% in NYSE debut after company prices IPO above range

TechCrunch: Coalesce raises more cash to transform data for Snowflake customers

CRN: Armis Acquires Risk Prioritization Startup Silk Security For $150M

See more client coverage here.

Subscribe to The MARK newsletter!

Our monthly newsletter is available on LinkedIn. Subscribe here.




Nina Beck

Marketing & Social Media Professional with a Swiss Army Knife Skillset | Committed to helping clients cultivate brand awareness via social, influencer, & alternative media | Content Creation | Research | Media Relations

10 个月

Love this!!!

要查看或添加评论,请登录

Offleash PR的更多文章

社区洞察

其他会员也浏览了