Welcome to Lucky #13.
Rodd Chant ????
Creative Director | Founder | Coach | LinkedIn Top Voice Since 2019 | Get in touch about projects via the button below. ?
In this week's edition of my newsletter, number 13, you'll find stories I've stumbled across this week about art, ideas, photography, books, and more.
As always, you can find all the links at the end of the newsletter.
Happy browsing and reading.
Rodd
ADVERTISING - TV
A Trip Down Memory Lane.
John Lewis is revisiting their 100 year history in their latest TV commercial which runs at 90 seconds in length.
The new spot from Saatchi & Saatchi taps into the trends and styles the brand has been associated with plus pertinent moments in history.
You can find the spot in the links at the end of the newsletter.
BRANDS
Just Do An Exhibition.
There is a new exhibition that showcases 50 years of Nike's history.
Nike: Form Fillows Motion shows the humble beginnings of the brand and takes you on a journey through its imapct on design and culture.
The show opens today at the Vitra Design Museum in Germany.
Links below.
CREATIVE LEADERSHIP
Never Work For Anyone Who Says This.
Why?
Because you'll never learn or grow.
Find a new creative leader.
BOOKS
David LaChapelle Is Back With A New Book Offering or Two.
The enigmatic photographer has just released a two-volume art edition, his first release in a decade.
Titled ‘David LaChapelle: Lost and Found. Good News’, the TASCHEN published books cover a history of work that captures the true essence of his style and creativity.
There is even a limited number of editions, 500 in all, that come with signed prints - which will set you back $2,500 USD. The standard cost is $50 USD per book.
See more in the links below.
QUOTE
“Creativity comes from looking for the unexpected and stepping outside your own experience.” – Masaru Ibuka
ART X MUSIC
Something weird.
In a recent intereview in Dazed the anonymous artist respinsible for Aphex Twin's eye-catching and out of the ordinary visuals, Weirdcore, discusses his career, work, and more.
If you've every seen an Aphex Twin music you'll know that they are far from ordinary.
Read the interview in the links below.
IDEAS
TAKE A WALK AROUND THE CREATIVE BLOCK.
Stuck for a new idea?
Then put the phone away and get outside.?
Take in everything around you.
Listen. Look. Absorb.
Inspiration is there, you just have to put yourself in its path.
Wander and wonder.
The next idea you need is not living on a screen, it’s living in the world.
PHOTOGRAPHY
Proof That Taking A Walk Can Inspire Ideas.
Following on from the above advice, Alberto Tandoi walked 400kms across London and photographed everyone who captured his attention.
The Italian photographer's new photobook, 400km, is filled with portraits of the interesting people he encountered on his treks - he didn't walk the 400km in one go.
You can see more in the links below.
ILLUSTRATION
Let's get Surreal.
The title of illustrator Audrey Kasay's new show was enough to get my attention, it's called - How the Baguette Became a Girrafe and it is on at London's Pocko Gallery.
Kasay's imagine gives Dali a run for his money. Obscure, playful, and absurd (ina. good way) could all describe his work.
Take a look in the links below.
领英推荐
GOALS
ABSOLUTE BEGINNERS
Some advice for those who want to start a career in creative advertising.
If I Were Starting Out Today I’d Do This.
It all starts with some ideas. Some fresh ideas.
Build a body of spec work with some thinking that will make someone go “Wow, that’s great.”
Make sure you have unexpected ideas.
And show your range as a creative mind - by that I mean show some thinking beyond ad concepts.
Maybe some art, writing, music, design, anything.
But most importantly of all - just be you.
Oscar Wilde said it best - “Be yourself; everyone else is already taken.”
WORKING
THE OFFICE VS HAPPINESS & PRODUCTIVITY
Amazon recently demanded employees return to the office. Personally, that is a dumb move.
Times have changed since Covid, which by the way, we're soon apparoaching the five year mark since it started - times flies.
But time also changes lives, human behaviour and so much more.
The old school concept of offices have past their use by date.
Time to rethink.
PHOTOGRAPHY - PART 2
Some Inspiration From Provence.
Photographer Jeff Cowen spent three to four years in the South of France developing a new body of work that is now on show at two galleries - the Van Gogh Museum and the Huis Marseille Museum of Photography.
In a video, which you will find in the links below, Cowen discusses his approach to his new work and the insprations behind it.
SOMETHING WORTH READING
If you haven't read this book I suggest you do.
Why?
Well, it's damn good advice.
CREATIVE CAREER COACHING
Something To Fit Every Role and Every Calendar.
From a one-off "Hey Rodd I need to get unstuck/find a new direction/get some guidance/understand how to grow my career" 90-minute session through to 4 and 8 session packages.
My 1:1 coaching is tailored to fit each invididual's needs.
Email me - [email protected]
Some kind words.
“Our 8 weeks under Rodd's coaching felt like a career-defining experience. The more we learn about what it takes to be a good creative director, the more we become aware that experience is everything. This is where having direct access to Rodd's wealth of knowledge and experience really helped us make sense of our roles and the industry at large. Over the course of our careers, we've learned a lot from a variety of sources (online, books and first-hand experience) but we felt like we were missing out on direct and personalized guidance from a seasoned professional who could look at the way we work and steer us in more productive, efficient, and creative directions. This was a huge value for us in Rodd's coaching, and we highly recommend signing up for yourself if the opportunity presents itself.”
Tom & James C., Creative Director Duo,
Port Elizabeth, South Africa
"Rodd effortlessly consolidates a (highly successful) career’s worth of insights into “drinks-at-the-pub” style conversation. His no-frills approach to coaching makes sessions fun and easy—complete with war stories that demystify the industry for anyone trying to break in. Rodd listens with sincerity, and stands ready and willing to give input on your specific situation in a way that is helpful and empowering. Sessions with Rodd made me a more creative employee, a more capable leader, and ultimately helped me level up my career. I can’t recommend Rodd as a coach enough!"
Ryan P., Creative Director
San Diego, CA, USA
“This boot camp is EVERYTHING!!!
Whether you've been working in advertising for five days or five decades, do yourself a favor and take Rodd's boot camp.
Rodd truly went above and beyond for us. He has your back and thanks to him, I’m leaving with tools that'll continue to bolster my creativity and confidence for a long time. Also, meeting fellow creatives I wouldn't have met otherwise was very rad.
This boot camp isn't some "rah-rah" motivational talk that fades away once you leave—it's genuine, refreshing, authentic, and invaluable, and I believe what you gain from it comes down to the effort you put into it.
Trust me, there's "nothing" else like it.”
Brett P., Creative/Copywriter,
Los Angeles, USA
That's a wrap. I hope you found something interestinge here.
See you in the next edition.
Cheers,
Rodd
#creativity #creativelife #advertising #brands #creativecoach
Senior Copywriter at Avatar DBN
5 个月It all starts with some ideas. Some fresh ideas. Build a body of spec work with some thinking that will make someone go “Wow, that’s great.” Make sure you have unexpected ideas. Gold.
Branding & Advertising Creative ? I help your business find its B.A.R.K! through Branding | Awareness | Relationships | Konsistency
5 个月Wander and wonder. Every day!