Welcome to Lifestyle brand Lime&Tonic
Naomi Simson
B.Comm GAICD Non Exec Director, Entrepreneur, Business Owner, Keynote Speaker, Author
Society has changed! It cannot be undone. The more people connect online using digital devices the more that they feel disconnected. People are so busy observing other people's lives that they can be left thinking that 'everyone else has a better life that me'. There is much conversation about 'Digital Addiction' such as Simon Sinek "Addiction to Technology is Ruining Lives" and Cal Newport in his compelling Ted Talk "Why you should quit social media",
The premise being - how do we set aside our smart phones and engage in real conversation with real people... or simply live our best life. A number of years ago I wrote a post challenging people to spend more time 'connecting with people'... could you take the 21 day challenge of not using your phone it the presence of another human being. I think that in the years since I wrote that post it has only got worse.
I have been promoting experiences for more than two decades. I believe that people need to do more together. In real life!
My sense of purpose drives my entrepreneurial program and I am pleased that we have made another step forward in achieving our vision. We issued the below media release today. Business is not getting any easier - and I think that other smaller businesses will find a way to come together with shared purpose to tackle the 'faceless foes'..
SYDNEY - 4 September 2019, 2019:
Big Red Group (BRG) announces latest acquisition, Lime&Tonic
Domestic growth strategy to challenge increasing attention from global brands
Lime&Tonic today joins RedBalloon, Adrenaline and IfOnly as the latest experience marketplace brand under the Big Red Group (BRG) – the largest pure-play aggregator of experiences in Australia*.
The purchase of events and experiences brand Lime&Tonic follows the launch of IfOnly in June this year, and the group’s acquisition of Adrenaline in November 2018.
BRG serves an experience every 49 seconds in Australia and has the vision to serve an experience every second by 2025. This latest acquisition is another step towards achieving that goal.
Co-Founder Naomi Simson said, “Gourmet dining and pamper experiences is what Lime&Tonic is known for, and we know from our other brands that these are two of the fastest-growing segments in the experience economy.”
“The Lime&Tonic brand will allow the group to serve customers a broader range of experiences, curated on behalf of our customers.
“Every aspect of Australian retail is facing increased competition from global players, and this is no different for experiences. To compete in the experience economy Australian brands must be of a size that allows capital investment for growth, and working together is one way to achieve this.
“It is also becoming increasingly difficult for smaller businesses to navigate digital channels as large global players have deeper pockets to invest in technology, machine learning and big data. Key digital channels such as Facebook and Google have become increasingly expensive and it is proving challenging for even the best marketers to keep up with shifting algorithms, rules and customer expectations.
“What I do know is that customers seek out experts and curation when it comes to experiences – and Lime&Tonic adds a wonderful dimension to complement the range of experiences we offer today.
“BRG has invested greatly in leading-edge technology, and data insights which are elevated further by our use of marketing AI technology to ensure customers are served the right experience in the right place at the right time.”
BRG Group CEO and Co-Founder, David Anderson, said BRG is rolling out a multi-brand strategy that will enable a central supply group to serve different customer needs via different experience brands.
“We are thrilled to welcome Lime&Tonic and its customers to BRG. The catalogue of unique gourmet experiences and bespoke events is an ideal fit for our other brands and will serve our customers more of what they want,” Mr Anderson said.
“We have a big vision for the next five years, both domestically and globally, and we’re excited to support Australian businesses along the way.”
Lime&Tonic will sit alongside experience marketplace brands RedBalloon, Adrenaline and IfOnly, as well as the BRG enterprise offering REDii and Marketics, the exclusive distributor of Albert AI marketing technology in Australia and New Zealand.
Download the BRG Experience Economy whitepaper
Key Facts
- Collectively, BRG brands represent more than 2000 experience partners and more than 7000 experiences across Australia and New Zealand.
- The BRG is set to serve more than 600,000 experiences in FY20, with the vision of serving an experience every second somewhere on earth by 2025.
- Annual traffic to the BRG online experience brands nears 10 million (Hitwise).
- More than two billion experience-related online searches are conducted in Australia annually – representing 83 searches for every single Australian (Hitwise).
About Big Red Group
Big Red Group (BRG) is a platform for e-commerce experience marketplaces including RedBalloon, Adrenaline and IfOnly, and enterprise platforms REDii and Marketics (Albert AI). Our marketplaces offer a consistent customer acquisition service to our partners. Our significant investment in leading-edge technology and infrastructure, data insights, AI and machine learning platforms ensures we offer the right experience to the right person at the right time. Our customer is at the heart of everything we do because we understand that their success is our success.
About Naomi Simson
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Naomi Simson entrepreneur co-founded The Big Red Group in 2017 which includes brands such as RedBalloon, Adrenaline, IfOnly and Redii.com. She has been blogging for a decade at NaomiSimson.com, is a professional speaker, author of Live What You Love & Ready To Soar, and a “Shark” on business reality show Shark Tank Australia.
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- LinkedIn: https://www.dhirubhai.net/in/naomisimson
- Twitter: https://twitter.com/NaomiSimson
- Website: https://naomisimson.com/
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5 年A number of years ago I wrote a post challenging people to spend more time 'connecting with people'.
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5 年This is an incredibly innovative concept in and of itself. I imagine a twist on this, where we can somehow disengage our youth from total social media saturation and build real human relationships with one another. Not to say that anything needs to be 'undone'... but can aspects of society be 're-done'??
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