Welcome, Let's start with Unearthing the Past

I hope nobody is reading this. But if you are, then please keep this to yourself.

Over 99% of people on the internet consume content that was made in the last 24 hours.

Platform feeds are not serving content that was made 20 years ago, 100 years ago, or that was made in the 4th century B.C.

The masses are caught up on the now.

And you know what else is alarming about the content we consume online today? It is short, usually in seconds.

That, to me, is a problem.?

Of course, being glued on the now has some advantages. If you’re a marketer, for example, staying abreast with new trends is part of your job. But to be able to make sense of the current trends, to be able to synthesize and connect the dots, you need to have depth.

The relentless focus on the present moment (often dictated by algorithms) will give you the opposite of depth —shallowness. It often neglects the rich heritage of ideas and knowledge from the past and poses a challenge when it comes to gaining a deeper understanding of our world.

If you want to have depth, be interesting, and ultimately stand out from the 99%+ of people on the internet, you know what to do.

Depth over constant novelty

By valuing depth over constant novelty, you’ll incorporate historical knowledge into your consumption habits. This empowers you to navigate our rapidly changing world with clarity and wisdom, making better-informed decisions based on a comprehensive understanding of the past and present.

What old book are you reading? Why do you think old guys like Charlie Munger and Buffet are not overly excited about the buzzy AI? What gives them the confidence to dismiss things like crypto and AI?

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Having said that, I hope this sets the tone and expectations of what you will be reading here. Not trends. There are plenty of newsletters out there to keep you glued on the now.

Here we will be thinking out loud about the methods and tools of impactful delivery. All in hopes to become masters of delivery ourselves. Like Nyerere, Chimamanda, Aristotle, Dave Chappelle, Jordan Peterson, etc.?

If being articulate and artful in message delivery like those men and women is too much to ask, at least we learn to avoid our messages falling flat.

I am Shukuru and welcome to Social Rhetoric!