Welcome to the latest edition. (#28)

Here is a fresh lineup of some creative inspiration.

From a TV commercial about an octopus to design events in Los Angeles, some really big designer luggage, an Instagram account for music lovers and more.

You'll find links to the stories at the end of the newsletter.

Happy browsing.

Rodd

ADVERTISING - TV

Disney creates a heartwarming Christmas story.

Director Taika Waititi has brought to life a charming tale of a boy's beach vacation and his newfound friend, an octopus.

Creative Review has an article with details about the commercial, you can read it, and watch the spot, in the links below.

Here is a snippet.

The Boy and the Octopus, directed by Taika Waititi, explores true friendship via the tale of a young boy who becomes physically attached to a baby octopus while swimming in the sea. After introducing the sea creature to his life back home on land, the boy constructs a plan to help his new friend see more of the world on Santa’s sleigh. The film is set to a melodic rendition of Part of Your World from The Little Mermaid, which reflects the octopus’ desire to explore the world beyond the ocean.

PHOTOGRAPHY

Joel Flory , founder of the photography app VSCO has shared his collection of his favourite images from the VSCO community.

View the full collection in the links below.

DESIGN - EVENTS

Los Angeles has a lot going on in the design world.

It's Nice That published a list of design events currently happening around L.A.

You can read the full article in the links below.

Here's an excerpt.

Despite dwelling in a sprawling commuter city, Los Angeles creatives are coalescing at grassroots design events, often hidden in unassuming industrial nooks. Produced by independent design studios, galleries, and publishers who are committed to fueling the city’s creative heart, they mark an especially ripe time to get lost in design.

CREATIVE DIRECTION

Inspiration leads to great creative thinking.

A good Creative Director should create an environment that motivates and inspires creative individuals and teams to do their best and wildest thinking.

In a recent post, I outlined ten things a Creative Director should be doing to ensure their creative department is empowered to do their best work.

You can read that post in the links below.

IDEA

Louis Vuitton has taken excess baggage to a new level.

The luxury brand has covered the construction site of their new look flagship store in NYC with their iconic luggage.

Read the story in the links below.

INSTAGRAM - MUSIC

Revisiting spots from music photo shoots.

Photographer/Director Steve Birnbaum has been unearthing the locations of famous music photoshoots.

If you're a music fan, this is something you'll enjoy.

See more in the links below.

PHOTOGRAPHY - BOOK

If you're a hip-hop fan this book's for you.

Photographer Sam Conant has spent a decade documenting the hip-hop scene and he has now published a 328-page book called Happy To Be Here.

You can read more about the book in the links below.

Bangkok Creative Workshops - Jan 2025

A three-day creative experience.

This is something new I am exploring, I'm hoping there is enough interest in it.

Three days of creative conversations, Q&A time, discussions over coffees and meals, street photography walks for inspiration, hunting down street art, visits to art galleries with meet and greets with artists and gallerists, exploring Bangkok's 'Creative District', staying energised with great Thai street food, and more.

Limited to 10 people.

If you want to get on the list to be notified about more details soon, then please email - [email protected]

ADVERTISING - TV

Sony PlayStation has turned city life into a game.

adam&eve DDB has created a new TV commercial for the new PS5.

It's a fun spot and the music track fits perfectly.

Take a look at it in the links below.

CREATIVE UPSTARTS

For Creative Founders and Soon-to-Be Founders.

I recently added something new to my coaching aimed at those who have recently started their creative agency/studio/other or are planning to.

Part coaching, advisory, and copilot programme.

Email to learn more.

[email protected]

That's it for this edition.

I hope you enjoyed it and found some inspiration.

I'll see you in the next edition.

Rodd

• Watch Disney's 'The Boy and the Octopus', here.
• Take a look at a selection of great photographs from VSCO, here.
• Find out more about what's happening in L.A. in the design world, here.
• Ten Things a Good Creative Director Does to Inspire Great Creative Work, read them here.
• Read more about Louis Vuitton's excess baggage in NYC, here.
• Browse through your new favourite music lover's Instagram, here.
• Find out more about the new book for hip-hop fans, here.
• Check out the new PlayStation spot, here.

#creativity #creativecoach #inspiration #ideas #creativedirector