Welcome to the June edition of the Brave Bulletin

Welcome to the Brave Bulletin, your quick read monthly roundup of the latest and greatest news, views and insights from across the Brave Bison Herd.?

In this month's edition:

• Hot off the press?- we've partnered with Yours Clothing as its new global performance agency partner!??
• Herd the News? We'll be speaking at MAD//Fest
• Find out how to cut through the hype to deliver real business impact with AI in Brave New Insights
• Catch up with the recorded sessions from SocialChain's #SocialMindsLIVE event.

Read all about it below...

Yours Clothing is Brave Bison Performance's latest client partner!

Exciting news! After an extensive three-month evaluation process involving multiple agencies, including their previous partner, Yours Clothing has selected us as their new global performance agency partner. We are delighted to embark on this direct partnership with the Yours Clothing team. More details below, hot off the press!

Brave Bison and SocialChain are coming to MAD// Fest

This year, we will be taking to the stage at the UK's biggest, buzziest and boldest marketing festival, MAD//Fest. Matt Garbutt, creative director at Brave Bison and Ric Hayes, group strategy director at SocialChain will be on the AI + Emerging Tech Stage on Wednesday, at 11:50 - 12:05.

See the agenda

The Hook's new series is heating up on social?

The Hook unveiled a fun new Dating Profiles content series featuring the cast of Netflix's Bridgerton as part of the show's all-new third season. And it's resonating with fans, racking up an impressive 1.6 million views across YouTube and Instagram. Take a peek below.

Watch here

Unmissable insights from #SocialMindsLIVE

Last edition, we gave you the lowdown on SocialChain's second ever live event, Building Connections in the Age of the Disconnect - which was, of course, a huge success.

Well, we didn't want you to miss out on any of the insights if you couldn't make it. So the SocialMinds team has released all the sessions from the day as podcast episodes and video recordings for you to replay whenever you like!? You can listen to all five sessions now, featuring a seriously impressive lineup of speakers and experts including Oatly, SharkNinja, Mob, Meta, American Express Global Business Travel and more. Plus, tips and tricks from our own Performance managing director Hannah Kimuyu, and SocialChain's strategy and influencer experts Amelia Wollaston and Gareth Harrison.

Worth a listen even if you came along - maybe there's a useful nugget or two that you missed the first time...

Catch up

Yours Clothing finds perfect fit with performance agency

Hot off the press - we've partnered with Yours Clothing as their new global performance agency partner! After a thorough three-month review process considering several agencies, including their previous partner, we're thrilled to have the opportunity to collaborate directly with the Yours Clothing team. Read more in Campaign here.

Does tech empower people to make informed choices?

Al Ward, head of commerce delivery and operations at Brave Bison, explains to MediaCat how tech leaders can guide consumers toward informed, sustainable purchases using algorithms that foster responsible choices. Read more here.

The complexities of composable commerce

Gartner says composable commerce helps organisations implement new features 80% faster than competitors. Al Ward, head of commerce delivery and operations at Brave Bison, discusses the navigable complexities involved with New Digital Age. Read more here.

We need more conscious creative on social?

For Creativepool's Sustainability Month, our creator director Jake Thompson argues social can be a powerful tool for cultural change, highlighting the potential of key platforms to promote a more thoughtful way of living. Read it here.

Best practices vs output: what should we be focusing on?

Chris Alderman takes to the mic to share his 2024 thoughts. It's time to focus on outcomes rather than outputs - best practices are great, but only if they lead to that all-important site traffic. Listen to his podcast with Majestic here.?

AI in action: cutting through the hype to deliver real business impact

One of the core benefits of a composable approach is the flexibility to seamlessly integrate emerging technologies into your commerce stack without disrupting daily operations. But when it comes to AI-powered tech, how do you separate the buzz from the investments that will have a genuine impact on your business goals? Watch our panel recording to find out.

Watch the panel

Stories power growth: How can you use composable strategies to unlock the power of storytelling for your organisation?

At our Composable Commerce Summit, the Vodafone Group's senior communications and digital solutions manager Sam Billet tells brands how a composable approach has unlocked not only cost efficiencies, but fresh storytelling formats and seamless UX to boot. Catch up with the keynote now.?

Watch the panel

Make the world your marketplace through international expansion

The ecommerce landscape has undergone a remarkable transformation in recent years. Because the digital world knows no borders, the potential for expansion is ripe for the picking, offering unprecedented possibilities for UK retailers to tap into international markets. If you're a retail brand considering expanding into new markets, you don't want to miss our latest playbook on how you can take your business overseas successfully.?

Get your free copy

Tune into the latest SocialMinds podcast with Oatly

How do you retain your creative edge while stepping into a more mature phase? ?

Fresh from our SocialMinds Live event, Oatly's global media director Sarah Sutton joins the SocialMinds podcast to spill a few secrets on how the brand is stepping up its social strategy without risking its punk reputation.

Listen now

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