Welcome to the July Edition of the Brave Bulletin

Welcome to the Brave Bulletin, your quick read monthly roundup of the latest and greatest news, views and insights from across the Brave Bison herd.?

Summer is finally (maybe, hopefully?) here. And with it, a ton of hot new insights, updates and case studies for you to enjoy. In this month's edition:?

• Herd the News? we've been shortlisted for the European Paid Media Awards with Furniture Village, signed some hot new talent to our creator portfolio AND recently took MAD//Fest by storm.
• Hot off the press we've had some top talent from across our herd recognised in Media Week's 30 Under 30 and the PMW Power 100 this month.?
• Struggling to capitalise on the complexity of the B2B purchase journey? Find out how Markel navigate the challenges of targeting both B2B and B2C audiences simultaneously?in Brave New Insights and catch up on our new composable case study for Winparts.
• And finally, level up your social game with our wrap up of the very best insights from SocialChain's #SocialMindsLIVE event?

So what are you waiting for? Grab your (iced) beverage of choice and catch up below.?

We took our AudienceGPT tool to MAD//Fest and packed out the AI stage.

On Wednesday, Matt Garbutt, AI and creative director at Brave Bison and Ric Hayes, group strategy director at SocialChain presented to a standing room only AI + Emerging Tech Stage at MAD//Fest, as they showed the crowd their proprietary AudienceGPT tool in action. Stay tuned for the takeaways and an exclusive research report coming very soon. ??

We've been shortlisted for the European Paid Media Awards with our client Furniture Village

We're thrilled to be in the running for 'Paid Search Campaign of the Year 2024 for a strategy that combined automation, testing, and agility to capture and convert new demand at scale. Congratulations and thank you to our epic Brave Bison Performance team and our fantastic partners at Furniture Village. Cross your fingers for a gold!

Brave Bison Media Network add two major new additions to their Facebook talent roster

We're excited to kick off new partnerships with JacksFilms, a YouTube creator with nearly 5 million subscribers, known for his witty and engaging content, and Thogden, one of the biggest names in UK football content on YouTube, bringing his passion and insights to a massive audience. Stay tuned for incredible new content and collaborations from these talented creators!

We're now an official BigCommerce B2B specialised partner!

BigCommerce's new B2B specialisation highlights agencies with exceptional B2B expertise and we've officially made the cut! Read more on our long-standing partnership and check out some of our work together, here .

SocialChain and SharkNinja showed the creator economy stage how to turn communities into customers at MAD//Fest 2024?

As if one keynote wasn't enough! On Tuesday SocialChain Senior Strategist Gareth Harrison and our client Eva Bojtos from SharkNinja took the Creator Economy Stage by storm as they unveiled cutting-edge strategies for turning communities into customers, highlighting how SharkNinja's approach taps into new markets, generates massive product awareness, and builds a loyal fanbase. Packed with actionable insights, their session demonstrated how to leverage the creator economy to drive brand growth and engagement. Missed out? Key takeaways are coming soon. While you wait, catch up on our session with SharkNinja on SocialMinds for in-depth insights and strategies, here .

June was a BIG month for talent recognition here at Brave Bison as Media Week's 30 Under 30 named SocialChain’s Jake Thompson, creator director, as one of the industry's top rising stars. Judges praised his ground-breaking client work and commitment to the development of an amazing internal culture. Read more here .

And hot on his heels, Mark Byrne, director of paid media, and Hannah Kimuyu, managing director of performance, have both made the prestigious PMW Powerlist 100 2024, recognised for their innovation, thought leadership, and the world-class results they drive for our clients. Hear what the judges had to say here.

We also announced some seriously exciting new talent for our Performance team this month. Read more about our new Managing Partner Andy Platt and Director of Strategy Brenda Imeson in Prolific North.

For Creativepool’s Purpose Month, SocialChain's creator director Laura Muldoon tackled advertising’s eternal question: how do brands effectively balance purpose and profit? Get the down low here .?

And SocialChain strategist Chelsea Noronha was also featured in Creativepool this month, only this time she's talking about the role of analytics in creative marketing. Definitely a thought-provoking read. Get the full story here.

Stuck in SAP? Our Commerce team can help ensure you can still deliver the personalisation today's online shoppers demand, while ensuring your valuable investment isn't lost. Read lead solution architect James Johnstone's article in Little Black Book to find out how.?

Under the Lid with Markel Direct

Our Under the Lid series is designed to give you the inside scoop on some of our most stellar client successes. In our latest 30-minute webinar, Paul Aveyard, head of UK direct marketing at Markel Direct UK, joins our own Eleanor Jones, client partner to discuss the emerging trends changing the face of B2B and marketing and explain how together, we're successfully capitalising on an increasingly complex B2B purchase journey.?Watch it here.

Catch up on our top takeaways from #SocialMindsLIVE"

Missed our epic live event, "Building Connections in the Age of the Disconnect"? No need to miss out on all the insights! The SocialMinds team has got you covered with all the sessions now available as podcasts and video recordings.

Check out our wrap up below for top takeaways from names like Oatly, SharkNinja, Mob, Meta, and American Express Global Business Travel. Get the top takeaways, here .

The payment experience is critical for customer trust and loyalty. Here's how to get it right...

Getting the checkout experience right can mark the difference between a successful sale and an abandoned cart. In their session at our recent Composable Commerce summit, our partners at Stripe explain how to effectively optimise your checkout, build brand trust, and use transactional data to drive customer loyalty and recurring revenue. Watch the session .

Considering composable? Check out our new Winparts case study

We're thrilled to announce the launch of an industry-leading enterprise commerce platform for a multi-market car parts distributor – all completed in record time! Partnering with the renowned Dutch auto parts distributor, Winparts, our Commerce team created an enterprise platform supporting high SKU volumes and multi-language capabilities. Want to find out how they did it? Read our brand new case study .

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