Welcome to Huddle Monthly Newsletter!
This is the February edition of the Huddle Newsletter. Here we will share all the latest updates, achievements, and insights. From recent company milestones to industry highlights and team accomplishments, we’ll keep you in the loop with everything!
Super Bowl LIX: Breaking Down the Numbers Behind Betting Trends
As sportsbooks look to refine their offerings, understanding these trends is crucial in shaping future betting experiences.
In this article, took closer look at the numbers behind Super Bowl LIX and what they reveal about the evolving sports betting landscape.
We analyzed the Same-Game Parlay (SGP) business mix during the Super Bowl, and Player Props emerged as the dominant category, accounting for 71.88% of all SGP bets. This underscores bettors' strong preference for wagering on individual player performances. The trend aligns with the broader industry shift toward player-centric bets—such as passing yards, rushing touchdowns, or receptions.
The?percentage of live bets?placed through Bet Builder during the Super Bowl reached?11%,?highlighting a growing interest in real-time, customizable betting experiences among NFL fans.
Read the whole article here.
Huddle's Margin Performance Across All US Sports
Last month, we published an analysis of Huddle's margin performance across all U.S. sports in December.
Same Game Parlays (SGPs) led the pack, delivering an impressive 26% margin across all U.S. sports.
Player Props, encompassing both pre-game and in-play bets, recorded a 9% margin for the month.
Meanwhile, Micro Markets achieved a 14% margin, highlighting their potential as a growing opportunity for operators.
Read more here.
The Latest White-Paper: Same Game Parlay – Impossible vs Improbable, Overcoming the Challenges of Fully Combinable SGP
The development and optimization of systems to manage Same Game Parlay (SGP) product have presented significant technical challenges.
These challenges span from the core task of calculating real-time odds for multiple, correlated outcomes in a dynamic sports environment to the complex process of identifying and blocking impossible combinations.
Whether dealing with the inherent complexity of modeling diverse outcomes or addressing the need to scale the platform for high-volume betting scenarios, Huddle has leveraged sophisticated algorithms to ensure both accuracy and efficiency.
Read the entire white-paper written by Huddle Lead Backend Engineer, Darko Britvec, here.
Evolving Markets and Industry Growth
We had an interview with Huddle's co-founder Leo Gaspar, discussing these evolving markets and the impact of regulatory changes. He shared valuable insights on the opportunities and challenges operators face in Brazil and India.
With regulatory frameworks taking shape and consumer interest at an all-time high, Brazil, Latin America, and India represent the future of sports betting. The next few years will be crucial as companies navigate these dynamic landscapes, but one thing is clear: the opportunity is immense, and the industry is only just beginning to tap into its full potential.
Read more here
Thank you for tuning into this month’s edition of the Huddle Newsletter! Stay connected with us for next month’s insights, updates, and achievements as we continue to drive innovation in sports betting.