Welcome to #GoodGrowth
Steve Bambury
Digital Growth Engineer | Data Insights Strategist | Author | Specialising in building websites “backwards” to transform websites into revenue-generating machines | Ex Royal NZ Navy ?
Human-powered insights from the AI-assisted people at Growth Partners.
Thanks for joining us.
We hope that you all had a well deserved long weekend break and feel refreshed ahead of the coming busy season.
In our third #GoodGrowth newsletter, we provide commentary on the state of New Zealand’s economy and current market conditions, question whether a website is a sales or marketing tool, look at the importance of understanding your people and their relationship to the growth of your business, celebrate our client partnerships, and give a quick overview of the latest addition to Google’s feature set.
Enjoy and go well.
Observation of business in New Zealand - boom or gloom?
During this time of consolidation the economic growth/performance, New Zealand’s economic indicators have improved on the previous quarter, showing marked improvement over this time one year ago.?
Countering this is consumer confidence which remains low, with interest and household debt being the main contributors. The labour market continues to worsen and migration creates its own issues.
With all this said, we have a government that wants to make change.?
I vote for boom (as opposed to doom and gloom), so long as we are backed by strategic government initiatives that help to move the economy forward.?
How about you?
I’m interested to hear from other business leaders on the subject - whether in New Zealand or abroad. You can reach me on +64 21 479 155.
Mal Jack (Co-founder)
Is your website a sales or a marketing tool??
With buyers typically 70-80% of the way through their journey online before reaching out to a sales team the answer is clear. It's both.?
If you want a strategy that will transform your website into a sales resource that consistently nurtures prospects and generates high quality leads, now is the perfect time to do it.
Learn more about the three big problems in digital marketing in my latest eBook - or call me on +61 452 488 179.
Steve Bambury (Co-founder)
What’s in a word?
Growth Partners has a strong set of organisational values that we live by. One of these is Impeccability with our word.?
As things go, this probably isn’t the most traditional of values and yet it neatly encapsulates an important principle: backing up what we say with what we do.
In terms of how we like to sum this value up for customers, here’s what we say:
To the best of our ability we want our actions to match what we say we will deliver. In caring for your business and people we will not use our “word” to make assumptions, gossip, blame or cast judgement, but rather to uplift, encourage and inspire.
Impeccability with our word goes hand in hand with the value we shared in the last newsletter - Passion. Our team truly wants to do the best job in the best way for our customers.
Growth and Extended DISC
领英推荐
One of our senior team, Keitha Smith, is a master trainer in Extended DISC? , a psychometric testing programme that reveals a respondent’s natural behavioural style.?
This is an amazing tool for use during the recruitment process. Gaining an understanding of a candidate’s natural behavioural style allows recruiters to ensure there is a strong alignment between the job role they have applied for and their own strengths. The farther the gap between a person’s natural strengths and the responsibilities of their role, the more chance there is of the person not working out.?
As we all know, the cost of a bad hire can be catastrophic to effectiveness, organisational culture and your bottom line.?
Extended DISC gives you the ability to understand and grow your people - and your business.
Celebrating our growth partnerships
At Growth Partners we celebrated International Clients Day on Tuesday 19th March, honouring the invaluable relationships we've cultivated with our customers.?
The day serves as a reminder of the diverse tapestry of partnerships that enrich our business landscape. Every interaction, every project, is an opportunity for us to support our customers with their growth goals.
To our wonderful customers, thanks for allowing us to be a part of your growth journey, and an integral part of our journey in turn.?
If you would like support with your growth goals, contact us for a friendly chat and an obligation-free consultation.
Keitha Smith (Head of Operations, People and Culture)
DigitalArchitect identifies the opportunities in your market, removing the assumptions and guesswork
Speaking of client partnerships, Nick Bonney from the Hotelr Group and Journey Makr recently had the following to say about his experience with our DigitalArchitect System .
"DigitalArchitect delivered significant insights on how to connect with an online audience of ideal customers in ways that we had never previously considered.?
With data-validated market and customer demand, as well as comprehensive competitive intelligence and market share analysis, we can now collaboratively develop a pathway to growth that eliminates the guesswork of our earlier strategies."
New Google feature: Product Grids
Google has recently launched a new feature into the Australian and New Zealand search results coined 'Product Grids'.
It’s still early days, and while Google is known to not openly disclose many of these changes before they are well bedded down, there looks to be 3 core types of product grids, all varying in design; traditional, carousel or the deals grid which highlights products based on offers.?
The feature looks similar to Google Shopping which is a paid advertisement channel. The primary difference between Product Grids and Google Shopping is that the Product Grids feature is free and is driven by the Google Merchant Centre.?
Product Grids gives any brand who lists price on their website an advantage as this is a fundamental component of qualifying for a listing. There will be additional ranking factors which provide greater visibility so we recommended all e-commerce brands act quickly to maximise the opportunity and other brands to consider whether a price point is a worthy consideration for their website based on the opportunity at hand.
If you would like to know more about how Product Grids can be utilised by your business to help drive online e-commerce sales, please reach out and we will be happy to help.
Sam Murray (Head of Digital Growth)
Looking for growth? | Take our Growth Focus Test
Successful digital transformation strategy starts with clarity.?
Our short 5 minute Growth Focus Test will arm you with the questions that top-performing companies are regularly answering to unlock their potential to grow profitably and achieve #GoodGrowth.
Complete the test to receive a benchmark score and see how you stack up.