Welcome Giovanni Giulitti as the new President of Primerent!

We are thrilled to announce that Giovanni Giulitti has joined Primerent as our new President. With a prestigious career that includes key roles at Ford and Société Générale, and as the former General Manager of ALD Automotive (now Ayvens), Giovanni brings a wealth of experience and strategic vision to our team.

His leadership will be pivotal in driving Primerent's ongoing transformation and growth, strengthening our position as a leader in luxury car rentals for short- and mid-term periods.

Giovanni shared his enthusiasm for this new role: "I am excited to join Primerent and look forward to contributing to the important growth goals we have set for ourselves. I am joining a talented team in a market that demands constant technological innovation and an ever-greater focus on providing excellence in service. I will do my best to bring my experience and a constant drive for innovation."

A warm welcome to Giovanni from the entire Primerent team!