Welcome to the first newsletter of 2025!

The new year is off to a flying start, and so are we! Our team has been busy keeping up with the latest trends in social media, SEO, and PPC so you don’t have to.

We understand that staying up to date can be overwhelming, so we've compiled all the key updates you need to stay ahead. You can find the full details in our blog here, but here are the key points.

Social Media Updates?

LinkedIn

AI-Powered Job Search & Recruitment – LinkedIn’s new AI-driven “Job Match” feature refines profiles and even generates tailored cover letters. SMEs can also use AI recruitment agents to streamline hiring.

Top 5 LinkedIn Strategies for 2025 – Want to make the most of LinkedIn this year? Here’s what you need to do:

1. Keep your profile complete and up to date.
2. Share valuable content to establish thought leadership.
3. Engage actively with your network to boost visibility.
4. Use LinkedIn Analytics to refine your strategy.
5. Leverage LinkedIn Ads to reach a wider audience.

Enhanced Advertising Insights – LinkedIn has improved ad attribution models, making it easier to track campaign performance. The new "Measurement Insights" tab centralises key data, helping marketers evaluate impact more efficiently.

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Instagram

Boost Your Visibility – Instagram has shared its top tips for improving your content reach:

• Avoid engagement baiting (requests for likes/comments) – the algorithm doesn’t like it!
• Keep posts honest and transparent to maintain credibility.
• Use hashtags strategically – too many can look spammy.
• Prioritise high-quality visuals and captions for maximum engagement.

AI & Private Sharing – 2025 is all about creativity and connection. Instagram is rolling out AI-powered tools and algorithm updates to support emerging creators. Plus, expect more focus on private sharing through DMs, with new features like Notes to boost interaction.

Reels Extended to 3 Minutes – Reels are now up to 3 minutes long, aligning with TikTok and YouTube. But beware: longer videos might impact engagement. Test different lengths to see what works for your audience!

Business Chat Transparency – New DM labels help users distinguish business interactions for more clarity and trust.

Upcoming “Edits” App – Launching in March, this new video editing app will offer advanced tools, trending audio, HDR/1080p quality, and analytics, rivalling CapCut!

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Facebook

More Automated Ad Targeting – Meta is shifting towards automation in its Advantage+ catalog ads, removing manual audience selection. While this could boost efficiency, businesses that rely on precise targeting should keep a close eye on their ad performance.

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Threads

Ads Are Coming – Meta is testing ads on Threads in the US and Japan. With 300 million active users, this could soon be a valuable new marketing channel. Stay tuned!

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TikTok

New AI Tools – TikTok is bringing in fresh AI features:

• AI Group Shot – Customised group photos.
• AI Self – Personalised images for unique content.
• AI Meme Generator – Auto-creates memes.
• AI Caption Suggestions – Helps craft trending captions.

2025 Content Calendar – TikTok realised its 2025 content calendar, you can download a copy here

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Latest SEO News

AI Overviews Taking Over Search – Google’s AI Overviews now appear in 74% of problem-solving searches. This means organic listings are pushed further down, making it essential to create authoritative, problem-solving content that aligns with Google’s AI preferences. Time to tweak that strategy!

Google Updates Search Quality Rater Guidelines – AI-generated content must add real value. Spam tactics like Expired Domain Abuse, Site Reputation Abuse, and AI-generated bulk content are now flagged. Prioritise originality over automation to stay on Google’s good side.

SEO Still Matters! – Despite AI’s rise, Google’s John Mueller confirms that technical SEO remains crucial. Well-optimised content is essential for search engines and AI-driven results alike. Keep refining those SEO strategies!

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PPC Updates

Google Ads is rolling out major updates to Performance Max campaigns, giving advertisers greater control and deeper insights.

Better Campaign Control:

• Negative keywords for refined targeting.
• High-value customer focus based on predicted lifetime value.
• More precise brand exclusions.
• Improved URL targeting.
• Beta features coming soon: demographic exclusions & device targeting.

Enhanced Search Reporting & Insights:

• "Usefulness Indicator" for search themes.
• More detailed search term insights.

Improved Asset Group Reporting:

• Performance segmentation for better analysis.
• Easier data sharing across platforms.

These updates mean smarter, more effective campaigns with greater flexibility and targeting precision.

Latest Blogs – In Case You Missed Them

?? What Are Micro-Interactions & Their Impact on User Engagement?

?? Elevating eCommerce: Four Strategies for Success in 2025

We’re off to an exciting start this year, and we hope you are too!

Got a question? Drop us a message, we’d love to help! ??