We're excited to keep you informed about the latest media trends, share success stories from our clients, and provide you with insights to help your business grow. This newsletter is our way of staying connected with you, offering valuable information and updates that can drive your success. From cutting-edge industry developments to expert advice that enhances your strategies, you'll find it all here.
?? Gaming Culture Industry Insights and Trends ??
- IOC faces challenges as it moves to add Olympic esports without any violence: As the Olympics consider adding esports, the International Olympic Committee (IOC) is balancing attracting younger fans with maintaining its stance against violent games, planning to vote on creating a separate Esports Olympic Games that could debut next year.
- All the news about Netflix’s gaming efforts: Netflix is significantly expanding its gaming efforts to compete with non-mobile gaming platforms.?
- IGN Buys Four Major Gaming Sites As Games Journalism Keeps Spiraling: IGN Entertainment, owned by Ziff Davis, has acquired the Gamer Network of brands, including Eurogamer and GamesIndustry.biz, resulting in layoffs and raising concerns about increased consolidation in the struggling game journalism industry.
- League of Legends Esports Global Ecosystem Changes: Riot Games restructured the global League of Legends esports ecosystem in the hope of achieving long-term stability while creating exciting competitive moments that fans will want to watch. Some fans are excited about the potential for a more competitive and diverse region, while others are seriously concerned about the loss of regional identity and the financial disparities between teams.
- Indie Games Win Out at Summer Games Fest: A variety of titles were showcased, from traditional publishers like Electronic Arts to newer competitors like Amazon and Netflix. However, the promising lineup of indie games won out, emphasizing the creative breadth of the industry with a massive variety of play types and the developers behind them.?
- Amouranth Joins Wildcard Gaming as Co-Owner: The popular content creator with 14M+ followers across platforms is venturing into esports for the first time. Known for her diverse investments in gas stations and a horse ranch, she continues to expand her business portfolio.
?? CLIENTS IN THE NEWS ??
- G FUEL partnered with Tetris to commemorate the game’s 40th anniversary - Stacked?
- Guild Esports pro player speaks with UK’s Evening Standard on push to create change for women in London’s professional gaming scene?
- The EMEA Masters, the League of Legends competition bringing together the best teams from each National Championship, will be held with 60 teams, including six from the French League. - L’equipe
- Qiddiya City pushes to become the global esports hub - SBJ
- Ralf Reichert, CEO of the Esports World Cup Foundation, discusses with CNN hopes for the inaugural Esports World Cup in Saudi Arabia to be an industry game-changer?
- Esports World Cup will have a record-breaking prize pool of more than $60M - Venture Beat??
?? MUST-KNOW INDUSTRY EVENTS ??
Looking to connect and engage with like-minded industry folks? Here are a few upcoming events we suggest keeping in mind:??
- Twitchcon - Rotterdam, Netherlands - June 29-30, 2024?
- Esports World Cup - Riyadh, Saudi Arabia - July 1-August 25, 2024
- Gen Con - Indianapolis, Indiana (USA) - August 1-4, 2024?
- GamesCom - Cologne, Germany - August 21-25, 2024?
- PAX West - Seattle, Washington (USA) - August 30-September 2, 2024
We’re a strategic communications consultancy focused on gaming culture. With offices in London, New York, and Los Angeles, we blend passion and PR mastery by pairing genuine fans - whether straight-up gaming, esports, or live events - with high-level communications specialists. This means we approach each project with the emotional understanding of the community and the skills of an elite comms agency. We believe that gaming culture is a part of everyday lives away from the screen. Our expertise is layered across multiple audiences united by this transcendency - from gaming and streaming to VR, IRL events and much more. Our partners and clients represent the richness of these communities, whether they are publishers, esports teams, media networks, or global conglomerates.
Let’s stay in touch: ?? [email protected]
