Welcome to the first edition

The universe of retail media has been expanding for some years already. After being on the market for one year, we decided to regularly inform about what is new. The monthly insider's guide to our galaxy was born.

Welcome to its first edition and please let us know what you think.

APRIL 2023

x People

One of the last 48 hours of April served us well for having the Founders offsite. On the basis of our current success we have identified a strong need to expand our core team. Both in the commercial and product development areas.

Thus, after announcing the product manager role we recently opened Head of development position. Starting from May, Martin Svarc will join us as the fifth founder and Chief commercial officer. Soon after he will seek to expand the commercial team. Follow us to catch these options.

x Business

We were proud to become recognised as a true expert in #pharmacy by one of our new clients. At the same time, together with our new clients we are expanding our expertise in #groceries, #fashion and #electronics. Once we built case studies we will proudly present them here in coming editions.

During April we also established two key partnerships: together with 赛仕软件 we have a strong apetite to help more of the European retailers use all benefits that #retailmedia offer both to #retail as well as their #vendors and customers. At the same time we became a member of IAB Slovakia which has already started a debate about retail media next to IAB Europe .

x Product

There are two new key features that CRUXO has gained in April: agency account access allowing one body to manage several accounts and visibility measurement as a new metric for retailers, thanks to which they will be able to optimise their retail media ad placements even better.

In case you would like to learn more, contact us.