Welcome to the February 2025 Edition of B2B Marketing Bytes

You’ve likely heard about AI tools like ChatGPT, but do you know how it can help enhance your client communications?

Read my latest blog to explore how ChatGPT can help your firm humanise communications without losing that personal touch - Beyond the Buzzwords: How ChatGPT Can Humanise Your Firm’s Client Communications

Is your firm’s marketing strategy truly reaching its full potential?

For managing partners, CEOs, and marketing directors in professional services, whether you’re in law, accountancy, or consultancy, it’s easy to get caught up in the digital marketing whirlwind. But are you missing out on the power of offline strategies?

I explore how combining digital and offline marketing can create a hybrid strategy that maximises your firm’s reach and client engagement in this blog post - The Hybrid Marketing Plan: Combining Digital and Offline Strategies for Maximum Impact

If you’re in a law firm or accountancy practice, you’ve probably heard the buzz around Key Account Management (KAM) and how it can transform client relationships and boost your firm’s growth.?But if you’ve never set up a KAM programme before, it can seem like a daunting task.

My blog shows you how to get started - What Are the Key Steps to Implementing a Successful Key Account Management Programme?

Taking a step back to conduct a comprehensive marketing audit is essential to ensure your efforts are aligned with your business goals and deliver the desired results.?

In my blog I cover the 3 things you need to consider to help you refine your strategy, improve ROI and drive your business forward - What Should You Include in a Comprehensive B2B Marketing Audit?

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Thanks for reading my latest newsletter. Tune in next month for the latest hints and tips!

Any questions or want to talk about how I can help with your marketing then pop me an email [email protected]