Welcome Fall!
Marcia Bench
We Help Female Founders Rapidly Grow Their Audience & Revenues Through Authority-Building Organic Marketing | 30-Time Author | Former Lawyer & Executive | 3 Exits
Fall is in full swing! And so is the momentum building toward our live event,?Female Founders Rising, happening in just less than 3 weeks here in Portland!
If you don't have live events and live networking on your schedule now, it's time to start! Making connections with fellow entrepreneurs IRL (in real life) is the most powerful kind of relationship building we can do. (I attended 8 events last week - and spoke at two of them! - to do just that.)
And I'm also excited to be presenting a live workshop the afternoon of the event...for just 10 fortunate VIP attendees.
Also - got your Black Friday special planned yet? Now is the time to begin warming up your audience for this record-breaking spending day. If you need help, just reply to this email and let's chat!
Have a wonderful week...
To your success,
Marcia
Why Instagram Reels Are Your Best Lead-Generation Tool in 2024
With Instagram’s latest algorithm changes, coaches and online marketers have an even greater opportunity to use the platform to generate leads and grow their businesses. The April 2024 updates, which focus on boosting smaller creators and promoting original content, make Instagram one of the most effective platforms for reaching potential clients—especially through Reels.
Why Instagram's Algorithm Changes Matter for Your Business
Instagram’s updated algorithm now prioritizes original content and niche creators, leveling the playing field for smaller accounts. This means your carefully crafted posts, even from a smaller account, can receive more exposure as long as they offer value. Here are the key changes that are critical for your strategy:
1. Focus on Original Content:?Reposts are no longer enough—Instagram is boosting original posts, rewarding creativity and authenticity, which are crucial for personal brands like coaching services.
2. Greater Visibility for Smaller Creators:?Accounts with fewer followers are getting more attention as Instagram shifts focus to quality over quantity. This makes it a great time for smaller businesses and personal brands to get noticed.
Why Reels Are Essential for Lead Generation
Here’s why you should prioritize Reels:
1. Reels Reach Non-Followers:?Unlike Stories, which mainly engage your current audience, Reels are designed to be shown to non-followers. This gives you the chance to get in front of a whole new audience and quickly grow your follower base and potential leads.
2. Increased Exposure in the Explore Tab:?The Instagram algorithm pushes Reels to the Explore page, meaning users who don’t already follow you can discover your content and engage with it. This makes Reels an incredible tool for expanding your reach and tapping into new markets.
3. High Engagement Potential:?Reels are short, bite-sized pieces of content that are highly engaging. For coaches and marketers, this format allows you to showcase your personality, expertise, or value propositions in a fast and captivating way—perfect for grabbing the attention of potential clients.
3 Tips to Get Started on Reels for Lead Generation
1. Create Quick, Value-Packed Reels:?Keep your Reels concise and engaging, focusing on delivering actionable tips, motivational messages, or a behind-the-scenes look at your coaching methods. Aim for videos under 90 seconds, as longer ones may negatively affect reach.
2. Use Strategic Hashtags and Keywords:?Instagram’s simplified hashtag search makes it easier for potential leads to find your content. Use hashtags relevant to your niche, and make sure your captions include the keywords your audience is searching for.
3. Post Consistently:?The key to growing your audience and keeping their attention is consistency. Posting Reels regularly will ensure you stay visible, especially as Instagram prioritizes accounts that maintain an active presence.
Conclusion: Why Reels Are a Must for Coaches in 2024
Instagram’s recent changes offer a massive opportunity for coaches and online marketers to expand their reach and generate new leads. With Reels, you can break through to non-followers and connect with prospective clients who might never have found you otherwise. By creating original, engaging content and using Instagram’s discovery tools effectively, you can position yourself as a go-to expert in your field.?
So, if you’ve been on the fence about Instagram, now is the time to dive in and start using Reels to grow your coaching business!
Want help getting started - with reels and other online/digital marketing strategies? Get our Sneak Peek/Quick Start Guide here.
About the Author/Publisher
Marcia Bench is CEO of Female Founders Growth Academy, her fourth business, dedicated to helping female founders grow their businesses using digital products and online content strategy.
Her online career began when she founded the first career coach certification company in the world in 2001. She sold it in 2020 after 19 years and expansion into 42 countries. A 30-time author, Marcia was the third author published by Hay House. Her books include?Taking the Leap: from Employee or Executive to Female Founder, The High-Ticket Group Coaching Method?and?Conscious Client Attraction.
She is a former attorney and corporate executive with more than three decades of expertise in business, marketing and entrepreneurship.
Her web site is:?https://femalefoundersgrowthacademy.com