Welcome to the EMG Newsletter!

We are excited to launch our newsletter on LinkedIn where we will share marketing and PR tips and insights. As marketing and public relations professionals for nearly 20 years, we have seen the industry go through a dramatic transformation thanks to technology. Digital marketing has become a focus for many businesses who want to directly reach customers and also closely monitor and analyze results. What has NOT changed is the need for strong content to support these digital marketing efforts.

Newest Blog - Navigating the Digital Marketing Landscape

Without a doubt, technology has had a profound impact on the marketing industry. How has SEO, email marketing and social media transformed the marketing landscape and how are marketing professionals using these tools to analyze and monitor important metrics, such as clicks, increased website traffic and conversion rates? Our latest blog takes a look at this topic.

Make earned media content part of your marketing strategy

Earning media coverage is one of the most valuable assets a brand or business can achieve. Why is earned media coverage so important? Not only does it provide third-party validation about your company, product or service, it can positively impact search engine rankings, increase brand awareness and improve customer loyalty. Learn more about the benefits of earned media content and why this should be part of your marketing strategy.

?? ?? Customer Success Stories ?? ??

• Client Security-Net is featured on the cover of SDM Magazine for the February 2024 story Cloud Solutions Begin to Soar. The cover story talks about how cloud video surveillance solutions continues to gain traction and is being bolstered thanks to advanced analytics and AI.
• Aiphone is quoted in a recently published article by ASMag on the topic of intercoms. The February 2024 article Selecting an Intercom System for Business: 4 Factors to Consider gives insights on wired vs. wireless technology, along with the benefits of video intercoms when paired with audio capabilities.
• Ai-RGUS is featured as part of a SecurityInformed.com roundtable in February that takes a look back at 2023 to discuss What Factors had the Biggest Impact on Security in 2023.
• Client Shooter Detection Systems was interviewed by Securityinfowatch.com at the recent CES Show (Consumer Electronic Show) about its #TakeAction campaign and how it is empowering consumers to advocate for gunshot detection technology in schools, government buildings and workplace settings.

Is your company looking for PR and marketing support?

Eclipse Media Group can help you achieve your marketing and PR goals. We help our clients increase their brand visibility through content creation, media relations, developing customer success stories and social media support. Contact Andrea Gural or Chelsie Woods to learn more about our services and our proven results.

www.eclipsemediagroup.net