Welcome to edition #1
Hi LinkedIn,
Welcome to our snackable industry news. Here's the roundup:
Our Chair, Founder, Co-CEO and all round oracle Simon Francis weighs in on the debate of whether creativity is sacrificed for data in this new AdAge article reported by Lindsay Rittenhouse .
Since DEI became a key priority for many brands in 2020, efforts seem to be slipping with less ethnic representation seen this year within marketers. With brands trying to avoid backlash and increasing layoffs, we're seeing the rise and fall of Chief DEI Officers as priorities shift.
A new advert for Under Armour ad features heavyweight Anthony Joshua with an inspiring voiceover - but no footage of Anthony was recorded to make the ad. Production company Tool used AI and leveraged existing brand assets to create the advert, sending producers into a spin about what the future of production looks like.
It's all over the news that the US House of Representatives has passed a landmark bill that could see TikTok banned in America. But will the US likely be able to force ByteDance to divest TikTok?
Bye for now!
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