Welcome to the Data Center Sales and Marketing Newsletter (DCSMI)
Data Center Sales & Marketing Institute (DCSMI)
Elevating the role of sales, marketing, and go-to-market (GTM) professionals in the growth of the data center industry
Welcome to the Data Center Sales and Marketing Newsletter (DCSMI)
This week, you'll learn how to sell the value of data center hardware sustainability from an in-depth podcast interview with Jon Clayton, Enterprise Account Manager at Blancco Technology Group. You'll discover the exciting lineup of guest experts that will be appearing in Season 1 of the Data Center Go-to-Market podcast. Plus, get tips on lead generation, channel partner strategy, prospecting, closing, building community, improving colocation client acquisition, and marketing and selling carrier-neutral data center services.
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Register for This Week's Webinar:
How to Market and Sell to CTOs and CIOs
For Sales, Marketing, Customer Success, Product, and Channel Partnership Professionals in the Data Center Industry
Many companies in the data center industry have realized that the way that chief technology officers and chief information officers research and make purchase decisions has changed.
To help you and your team upskill and stay relevant to how chief technology officers and chief information officers want to buy data center-related technology, facilities, construction, real estate, and services, we are hosting a webinar, How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals).
When you register, you’ll learn how to
Upcoming Events
Podcast Interview with Jon Clayton, Enterprise Account Manager at Blancco Technology Group
(How to Sell Data Center Sustainability)?
Blancco Technology Group provides data erasure software for enterprises, IT asset disposition (ITAD), and mobile devices.?
At first glance, you may wonder why one of its highly experienced sales professionals frequently speaks with data center executives about hardware sustainability.
But when it comes to sales enablement, one of the most important first steps is figuring out what business you're truly in -- what product professionals often refer to as the job to be done.
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If you're serious about leveling up your sales skills to stay relevant in today's increasingly self-propelled buyer's journey, you'll for sure want to watch this podcast interview with Jon Clayton, Enterprise Account Manager at Blancco Technology Group.
Jon Clayton discusses the importance of sustainability in data center asset disposition and recycling strategies, emphasizing the need for environmentally friendly practices and early education and awareness-raising efforts.
He also explains the importance of adapting to industry change, highlighting the need for flexibility, proactivity, and stakeholder involvement.
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Additionally, Jon explores the evolution of data centers and infrastructure, including the shift towards virtualization and hybrid approaches, and the potential of AI to automate processes and make decision-making more efficient.
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Watch the Podcast:
Featured Resource
This issue of the Data Center Sales and Marketing Newsletter (DCSMI) is sponsored in part by Lead Generation Consulting for the Data Center Industry.
Gartner found that 83% of the buyer’s journey—researching, comparing options, and evaluating pricing—now happens before buyers engage with your sales team.?
And these aren’t just outliers or edge cases: McKinsey discovered that 70%-80% of buyers now prefer a self-propelled buyer’s journey.
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Has your company kept up with these dramatic changes in buyer preferences?
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Or are you burying your head in the sand, betting your company’s future on an outdated sales, marketing, and go-to-market playbook from 10+ years ago?
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The Data Center Sales & Marketing Institute (DCSMI) offers initial and ongoing Go-to-Market Strategy (GTM) and Lead Generation Consulting for the Data Center Industry.
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领英推荐
These programs are designed for data center providers -- as well as IT, facilities, real estate, construction, and sales and marketing companies that partner with data center providers.
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Learn about DCSMI Lead Generation Consulting
Season 1 of the Data Center Go-to-Market Podcast
The Data Center Go-to-Market Podcast was launched this past week.
Explore the data center landscape with expert insights tailored for CEOs, sales professionals, marketers, customer success managers, product managers, and channel partner managers.
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From achieving sales targets to fostering team development and innovation, nurturing customer relationships, and optimizing go-to-market strategies, the Data Center Go-to-Market Podcast equips you with actionable strategies for success in the AI data center industry.
Season 1 features 16 guest expert interviews from sales, marketing, and product executives at world-class data center operators, technology companies, facilities providers, and consultancies.
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Watch a Season 1 trailer video?(Learn about the importance of continuous learning, understanding your target market, addressing sustainability, and navigating the complex stakeholder landscape. The speakers also touch on data center growth, edge computing, and effective go-to-market approaches.)
Data Center Go-to-Market, Sales, and Marketing Q&A 1
?Episode #3 of the Data Center Go-to-Market Podcast comes from the live stream Data Center Go-to-Market, Sales, and Marketing Q&A 1. You’ll learn how to:
??Watch the Podcast Episode:
How You Can Consult With DCSMI
The Data Center Sales & Marketing Institute (DCSMI) offers initial and ongoing Go-to-Market Strategy (GTM) and Lead Generation Consulting for the Data Center Industry.
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These programs are designed for data center providers -- as well as IT, facilities, real estate, construction, and sales and marketing companies that partner with data center providers.
Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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